HCP Marketing Digital Specialist– HCP Professional Capabilities & Operations

Job Description

Job Ttitle: HCP Marketing Digital Specialist– HCP Professional Capabilities & Operations

Company: Kenvue


Description: DescriptionKenvue is currently recruiting for:HCP Marketing Digital Specialist- HCP Professional Capabilities & OperationsThis position reports to the HCP Marketing Digital Manager, HCP Capabilities & OperationsWho we areAt Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands – including Neutrogena, Aveeno, Tylenol, Listerine, Johnson’s and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information, click here .Role reports to: HCP Marketing Digital Manager, HCP Capabilities & OperationsLocation: Summit, NJTravel %: 10Pay: Annual base salary for new hires in this position ranges from $92,000 to $142,500. This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.What you will doWe are looking for a talent to join the North America Professional Marketing Team based in Summit, NJ as HCP Marketing Specialist as part of the HCP Professional Capabilities & Operation Team. The HCP Marketing Specialist will help drive consistency and efficiency across our professional marketing teams, work directly with our sales force leaders, IT and vendors to optimize activations, and leverage project management skills to help the teams execute with excellence. The HCP Marketing Specialist will also support Digital integration and optimizations.Key Responsibilities

• Support brand partners on all website and CRM initiatives from initial concept to launch

+ Partner with key agencies including creative, CRM and media to ensure smooth campaign execution and appropriate tracking and tagging
+ Provide content guidance to ensure creative is compliant with Kenvue Pro templates/guidelines
+ Support the development of Salesforce Marketing Cloud asset library leveraging Dynamic content builder to support brand teams in quick to market email content development and deployment
+ Guide NBA content strategy leveraging journey output to inform brand partners of content/creative needs to support initiative
+ Provide website performance reviews to activation teams, troubleshooting website and analytics issues with activation teams and IT

• Lead with data to translate CRM and website marketing metrics into actionable insights and recommendations to optimize the omnichannel ecosystem and user experience
• Lead A/B testing strategy and execution with agencies to assess campaign impact and refine and personalize campaigns via agile sprints
• Support HCP Marketing team in multi brand digital marketing campaign calendar management

+ Recommend content to support therapeutic area approach leveraging brand specific content calendars

• Continuously conduct comprehensive audits of the kenvue professional website to evaluate performance, content accuracy and compliance with defined templates
• Support 1PD acquisition strategy, ensuring collection and optimization of first-party data to improve targeting and enhance HCP engagement
• Live the Kenvue values & behaviors while bringing the Kenvue promise to life

What we are looking for

• A minimum of a Bachelor’s degree is required
• 3-5 years of relevant experience is required
• An Advanced degree in business, marketing or analytics is preferred
• Experience with Google Analytics, Salesforce Marketing Cloud or other automated marketing systems, HTML, healthcare professional marketing is preferred
• Experience with CRM, Website, or Omnichannel Marketing and Capabilities
• Knowledge of digital marketing strategies is required
• Analytics and problem-solving skills are required
• Detail-orientation while being able to provide critical thinking and perspectives, including the ability to see the big picture & align with business priorities is required
• Organization and project management skills along with strong communication, and cross-functional collaboration skills are essential
• Ability to influence and manage projects across teams is required
• Passion for digital marketing and/or tech trends and drives independent learning to increase expertise in this space is preferred

What’s in it for you

• Annual base salary for new hires in this position ranges from $92,000 to $149,500. This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.
• Competitive Total Rewards Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time, Flexible Ways of Working & More!
• Learning & Development Opportunities
• Employee Resource Groups

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.#LI-GC1

Salary: $92000 per year

Location: Summit, NJ

Date: Sat, 15 Feb 2025 23:54:15 GMT


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