US Marketing Director

Job Description

Job Ttitle: US Marketing Director

Company: Abbott


Description: Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.Abbott Point of Care: Poised for GrowthAbbott Point of Care (APOC), a $600 million division of Abbott (NYSE: ABT), enables health care professionals to accurately achieve real-time, lab-quality diagnostic results at the point of care within minutes. Testing at the point of care enables health care professionals to make rapid triage and treatment decisions when diagnosing a patient’s condition or monitoring a treatment response. By simplifying the testing process, clinicians can focus on what matters most—caring for the patient.Abbott Point of Care’s i-STAT Analyzer is a handheld system that is used with single-use i-STAT test cartridges. Together they form the i-STAT System*—a blood analysis system that provides health care professionals with the information they need to rapidly make treatment decisions. Patient bedside testing with the i-STAT System is as easy as inserting two or three drops of blood into the cartridge, inserting the cartridge into the handheld, and then viewing test results in as little as two minutes for most cartridges. Test results are uploaded automatically—delivered wirelessly with the i-STAT Wireless or directly when the i-STAT handheld is placed in a downloader. The i-STAT System eliminates process steps and handoffs to help reduce the incidence of errors and promote patient safety.Hospitals and clinics in more than 100 countries around the world depend on the i-STAT System in critical care situations. Our most recent innovations have set us up for exciting launches and growth including: the i-STAT TBI test – the first ever blood biomarkers for mild traumatic brain injury (aka concussion) and the i-STAT hs-TnI test – our new high sensitivity troponin testing for AMI (aka heart attacks). For more information about Abbott Point of Care and the i-STAT System, please visit https://www.pointofcare.abbott.Marketing Director: An Opportunity to Create a Marketing Organization and Define the Growth StrategyThe Marketing Director (MD) defines strategy and leads marketing execution to increase market share and drive sustainable sales and margin growth for the US commercial franchise. The MD will build and lead a marketing organization for the largest P&L within the Abbott Point of Care business. The MD is responsible for driving strategic planning, marketing, market access/reimbursement across both the Hospital and Outpatient channels. The position reports to the Division Vice President, US Commercial Operations and serves as a senior member of the APOC US Commercial Team. The position is based in Princeton; up to 35% travel is required.Attractive Features of Company and This PositionWe’re looking for an entrepreneurial leader who is passionate about redefining health care through innovation and unconventional thinking. It’s a mission that takes some serious smarts, intense curiosity and determination to be the best. Come be part of a winning team that’s changing how health care is delivered!Have Fun—come join a business that has a strong R&D pipeline and is poised for explosive, double-digit growth over the next several years!Be an Entrepreneur, Build a Business—put your entrepreneurial skills to work and build a business with the support of a stable multinational health care corporationHigh Visibility—the launch of APOC new products is highly visible at the top levels of the CorporationCompany Culture— a collegial culture focused on helping health care professionals and patientsSmall Company Feel, Large Company Stability—gain the benefits of working in a successful, entrepreneurial Division within a large, stable and growing multi-national health care companyAttractive Compensation and Benefits—a highly attractive compensation package featuring strong bonus and long-term incentive plansCareer Development—the successful candidate will receive career development opportunities leading to roles of increasing commercial responsibility and seniorityResponsibilities:Vision and StrategyDefine cohesive strategy to enable APOC’s U.S. business to achieve sustainable, profitable growthDrive the launch teams for our latest innovations: i-STAT TBI (the first ever blood test for concussion), and i-STAT hs-TnI (the first high sensitivity troponin in point of care for heart attacks). Oversee the execution of launch plans, monitoring progress, taking accountability for results and removing roadblocks where neededDevelop strategic and tactical marketing plans to drive growth in target segments (e.g., Hospital and Outpatient settings) and establish a KPI Dashboard to track progress against execution of the strategyAnticipate potential risks and proactively develop and implement mitigation plansPerform complex business and financial analysis that yields actionable insights, informs commercial strategy and leads to increased market share, sales and profitDefine US growth, customer loyalty and retention strategies, using scenario planning to allow for agile responses to market conditions focused on current and future unmet needsOversee all aspects of marketing program delivery to ensure programs are executed via the entire hospital segment effectively and efficientlyEngage and motivate the sales force and other business functions while ensuring the marketing team has created & deployed the right tools, messaging and support to help them engage and recapture our lost customer targets as well as new business targetsLeads our brand building efforts, guides and coaches the teams to develop our brand stories, to ensure they connect with our target audiences now and in the futureTrack and monitor how customers perceive our brand and franchises and lead the team to respond accordinglyUnderstand and manage regulatory, compliance and reimbursementSet targets, budgets and evaluate resource deployment to effectively deliver plansPromote a “Test-and-Learn” approach that emphasizes speed-to-market, in-market testing, measurement and refinementFinanceWork with DVP to manage the US Commercial P&L to ensure sales and profit objectives are achieved on a quarterly and annual basisAnticipate and proactively mitigate sales and margin risksIdentify and drive execution of Gross Margin improvement initiativesPartner with the DVP to drive the financial planning (rLBE) and demand forecasting (Integrated Business Planning) processes to ensure marketing strategies are yielding expected outcomes, course correct where necessaryPricing and ReimbursementUnderstand point of care diagnostic assay, hospital, and outpatient reimbursement for the U.S. health care systemSet pricing for current i-STAT product portfolio, in alignment with global guidelinesPartner with Global Strategic Marketing to define and execute reimbursement and pricing strategy for new assaysCustomer ExperienceDefine Customer Experience, Retention and Loyalty Strategy, execute in partnership with the sales organizationAchieve Net Promoter Score and Service Level targetsMedical AffairsDevelop a KOL influence map for key medical specialties (e.g., cardiovascular, neurology, emergency medicine, etc.)Partner with Global Medical Affairs to establish Key Opinion Leader Advisory BoardsDefine clinical data/evidence needed to attain regulatory approval, market access and influence clinical practiceDefine stakeholder advocacy plans to shape clinical practice guidelines related to diagnosis of acute myocardial infarction, sepsis, mild traumatic brain injury, et al.Establish relationships with U.S. Hospital KOLsTeam LeadershipActively manage a team of ~10 individuals with a mix of managers and individual contributors, leading all aspects from talent acquisition, coaching and development and performance managementQualifications/ Experience:Experience10+ years in marketing leadership roles in healthcare industry (devices and/or IVD preferred) demonstrating ability to align and integrate sales and marketing teams and cross-functions to ensure they work together to deliver resultsExperience as a marketing head of a $400MM+ business, with hands-on strategic planning, marketing and sales experience requiredStrong Servant Leader characteristics/mindset; unquestionable ethics and integrityOutstanding strategic planning and analytical skills—proven ability to identify/define business questions and issues, synthesize information from multiple sources, conduct analysis, formulate actionable recommendations and confidently recommend a point-of-view to senior managementDemonstrated experience in developing and executing marketing plans that achieve segment-specific growth goalsInnovative and creative—demonstrated ability to leverage insights to identify and evaluate creative ideas, focusing on those that will create sustainable competitive advantageComfort with ambiguity; demonstrated ability to take ownership of problems, exercise sound judgment and independently determine appropriate course of action where precedent may not existEntrepreneurial mindset and approach; acts thoughtfully but with a sense of urgency, rolling up sleeves and helping team get work done, where/when necessaryStrong project management skills, with proven ability to clearly define objectives and priorities, establish milestones, lead cross-functional teams to meet and exceed goals in a dynamic environment, while maintaining strong attention to detail and quick recallAdept at clearly defining objectives and priorities, establishing appropriate milestones, and leading cross-functional teams to meet and exceed goals, even under adverse circumstancesFamiliarity and experience working across functions (e.g., Operations/Supply Chain, Quality, Regulatory Affairs, Market Access, Medical Affairs, Finance, Legal, Ethics and Compliance, HR, Customer Service); natural tendency to think about key questions/issues from an integrated, cross-functional perspectiveTrack record of synthesizing diverse perspectives into cohesive, aligned recommendations; ability to develop an inclusive culture comfortable with challenging current market paradigms to achieve and exceed goalsExcellent skills at influencing outcomes by catalyzing and shaping dialogue across and outside the organization, demonstrating competence and confidence, being accessible and approachable, being a good listener, and using fact-based persuasion, passion, and persistence as appropriate to the audience and issue at stakeAn approachable and credible communication style, with exceptional verbal and written communication skills; to keep all levels of the organization informed, engaged and motivatedSkilled change agent with experience aligning a marketing and sales team around a vision and strategy and creating a sense of urgency to execute the strategy and deliver on commitmentsAdvanced knowledge of and experience using Microsoft PowerPoint and ExcelQualificationsBachelor of Arts or Bachelor of Science in business or science/engineering required; MBA/PhD/MD from top-tier school preferredWritten and verbal fluence in English is requiredThe base pay for this position is $147,300.00 – $294,700.00. In specific locations, the pay range may vary from the range posted.

Salary:

Location: Princeton, NJ

Date: Sat, 03 May 2025 07:34:32 GMT


Read More…