Marketing Segment Specialist (hybrid)

Job Description

Job Ttitle: Marketing Segment Specialist (hybrid)

Company: Utica National Insurance


Description: Description :The CompanyAt Utica National Insurance Group, 1,400 employees countrywide take our corporate promise to heart every day: To make people feel secure, appreciated, and respected.Utica National Insurance Group is an “A” rated $1.5B award-winning, nationally recognized property & casualty insurance carrier.Operating along the Eastern half of the United States, based in our Home Office in Central New York, with Regional Office locations including Boston, NYC, Atlanta, Dallas, Columbus, Richmond, Chicago.What you will doThe position is a strategic marketing function that bridges the gap between product and project management, sales and product innovation, as well as marketing communications.Essential Functions:

• Collect and analyze market trends, including but not limited to: product, pricing, carrier competitive strategies, agency demographics, areas of opportunity.
• Outline marketing and communication needs that will drive the organizations goal to meet business objectives, given the marketplace analysis
• Work with senior leadership, key subject matter experts, content creators and designers to create the desired content, including drafting product announcements and compelling messages.
• Implement, drive and maintain the most profitable and strategic marketing campaign to position, and promote company’s products and services, working with SMEs, content creators and designers.
• Lead the introduction of any new/enhanced product, service, or system through internal and external marketing and communication efforts
• Manage collaborative discipline with company’s business segment leaders and CoE’s to learn and translate technical details into benefits for our agents and policyholders.
• Evaluate projects and monitor results using relevant KPIs and feedback from existing and prospective customers.
• Manage projects, campaigns and calendar scheduling for created content and the planned release of each piece of content.
• Manage and oversee a variety of marketing activities, including high-value sales tools and resources, as well as marketing collateral.
• Provide training to segment and regional teams as well as agents.
• Present well-thought-out plans, content strategy and content development to COO and CEO as well as other Senior Leaders withing our company.
• Stay on top of marketing trends and emerging trends as well as adopt new and innovative technology.
• Manage online product marketing reputation.
• Serve as a marketing segment advocate and a go-to marketing expert.
• Support Segment and Regional research, identification and collection of market competitive programs, coverage specifications and forms.
• Support Communications team development of related advertising and marketing collateral.

Additional Responsibilities:

• Provide staff support for special projects as assigned by manager.
• Performs other duties as assigned.
• Conforms with all corporate policies and procedures.

What you needEducation: Bachelor’s Degree preferred or Equivalent experience.Experience: At least 4 years experience in a commercial/personal lines role preferred.Salary Range: $95,000-$100,000The final salary to be paid and position within the internal salary range will take into consideration the individual’s work experience, geographic location, education, certification(s) or additional qualifications, and scope and responsibilities within the role.Benefits:We believe strongly that talented people are core to our success and are attracted to companies that provide competitive pay, comprehensive benefits packages, career advancement and challenging work opportunities. We offer a Comprehensive Benefits Plan for full time employees that include the following:

• Medical and Prescription Drug Benefit
• Dental Benefit
• Vision Benefit
• Life Insurance and Disability Benefits
• 401(k) Profit Sharing and Investment Plan (Includes annual Company financial contribution and discretionary Profit Sharing contribution based upon annual company financial results)
• Health Savings Account (HSA)
• Flexible Spending Accounts
• Tuition Assistance, Training, and Professional Designations
• Company-Paid Family Leave
• Adoption/Surrogacy Assistance Benefit
• Voluntary Benefits – Group Accident Insurance, Hospital Indemnity, Critical Illness, Legal, ID Theft Protection, Pet Insurance
• Student Loan Refinancing Services
• Care.com Membership with Back-up Care, Senior Solutions
• Business Travel Accident Insurance
• Matching Gifts program
• Paid Volunteer Day
• Employee Referral Award Program
• Wellness programs

Additional Information:This position is a full time salaried, exempt (non overtime eligible) position.As part of our hiring process, candidates who have accepted a formal offer must be willing to undergo a comprehensive background check and drug screen; additional screening for credit or MVR may be required for some positions.Utica National is an Equal Opportunity Employer.Apply now and find out what it’s like to be a part of an amazing team, thrive in an exciting environment and work for a company you can be proud of. Once you complete your application, you can monitor your status in the hiring process by logging into your profile. A representative from our Talent Acquisition team will be in touch regarding any change in your candidacy.#LI-LH1

Salary: $95000 – 100000 per year

Location: New Hartford, NY

Date: Fri, 09 May 2025 23:59:48 GMT


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