Web Master (Marketing Department)

Job Description

Job Ttitle: Web Master (Marketing Department)

Company: Navajo Technical University


Description: JOB PURPOSE:The Web Manager plays a vital role in shaping and enhancing Navajo Technical University’s online presence as a key member of the Marketing Department. Serving as the primarycontact for all aspects of the University’s web presence, this position functions as the lead strategist and technical expert for NTU’s websites and related digital platforms. The WebManager ensures a dynamic, user-friendly, brand- consistent, and mission-aligned experience for prospective students, current students, faculty, staff, and community stakeholders. Working in close collaboration and alignment with NTU Information Technologies, the Web Manager plans and implements web-based systems, site architecture, and services, while supporting marketing goals, student recruitment, institutional branding, and public engagement. Responsibilities include web architecture, system design, routine site and content management, analytics, digital content strategy, and ongoing updates to ensure all platforms reflect the University’s mission and vision.This position description indicates in general the nature and levels of work, knowledge, skills, and abilities. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required or assigned to this position.JOB DUTIES & RESPONSIBILITIES:

• Serves as the primary web content contract for all aspects of the entire organization’s website(s).
• Identified and maintains integration services for single sign on, mobile, and other related application/service suites supported by NTU Information Technologies.
• Develops and maintains internet and intranet portals, forms, and data structures in accordance with the organization’s needs; collaborates closely with all the University departments and others invested leadership staff.
• Develops, implements, and maintains e-commerce applications in collaboration with the organization’s retail operations, sales, marketing, and relating departments.
• Encourages and facilities consistent, creative, and unified web design across theorganization’s web properties.
• Apply search engine optimization (SEO) strategies to improve NTU’s visibility in searchresults, attract more visitors, and support lead generation.
• Builds, implements, and maintains systems to collect and analyze web data/analytics and similar data; identifies opportunities to improve search engine optimization (SEO), time on site, web traffic, and other relevant metrics.
• Documents ownership of the company’s internet domains.
• Assists employees with the use of company websites through one-on-one support, userguides, and training sessions.
• Ensures compliance with company policies, procedures, and ethical standards; software licenses; and appliance state and federal laws and regulations including data security, privacy, and intellectual property laws.
• Maintains current knowledge of best practices and emerging developments in webdesign, web development, and technology.
• Oversee and manage the university’s main website and related digital tools to ensure allcontent is accurate, easy to use, mobile-friendly, accessible to all users, and consistentwith NTU’s branding.
• Work closely with the NTU IT team to set up and maintain web hosting services, content management systems (CMS), and secure systems that keep the website reliable and safe.
• Create, update, and manage website content by working with different departments tohighlight academic programs, student services, and upcoming events.
• Build and maintain internal pages, online forms, and navigation paths to support NTU’smarketing efforts and help students find the information they need.
• Develop digital content for the website such as banners, online ads, graphics, shortvideos, and photo galleries that match the university’s branding goals.
• Plan and publish written and visual content to support student recruitment, public outreach, events, and community engagement.
• Provide guidance on marketing-related web tools, including e-commerce features,tracking dashboards, online forms, and customer relationship management (CRM)Systems.
• Monitor website traffic and user activity, and use that data to improve site performanceand effectiveness.
• Work with graphic designers and media specialists to ensure all website visuals tell aclear story and provide a great user experience.
• Assist and train staff who create web content to ensure consistency and ease of use.
• Make sure all website content follows school policies, cybersecurity standards, and federal or state accessibility rules.
• Keep up wit the latest trends in website design, content management, and digital marketing within the higher education field.
• May manage or supervise student workers, staff, or outside contractors assigned to web-related projects.
• Perform other tasks and responsibilities as needed.

SUPERVISION RESPONSIBILITIES:

• N/A

MINIMUM QUALIFICATIONS/REQUIREMENTS:

• Bachelor’s Degree in Computer Science, MIS, or related field, OR five (5) years of relevant experience.
• Three (3) years of professional experience managing websites, CMS platforms, and content production.
• Extensive experience with content management servers.
• Experience and working knowledge of HTML, Python, Java, JavaScript, and Microsoft SQL.
• Valid state driver’s license.
• Must be able to pass a background check, with NO prior convictions of any felonies.
• The Navajo Nation Preference in Employment Act applies to all hiring, promotions, or transfers of individuals into this position.

KNOWLEDGE, SKILLS, AND ABILITIES:

• Extensive knowledge of website management, analytics, design, and SEO best practices, with a thorough understanding of digital marketing strategies includingsocial media, email marketing, content marketing, and online advertising.
• Working knowledge of or ability to quickly learn web content management systems,applications, and tools used by the organization.
• Highly proficient with HTML/CSS; working knowledge of XML, SQL, JavaScript, and other programming languages.
• Excellent verbal and written communication skills.
• Proficient with Microsoft Office Suite or related software.
• Ability to interact and maintain good working relationships with individuals of varying social and cultural backgrounds, employees, and officials.
• Ability to communicate effectively in the Navajo and English language.
• Proficient in marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) for measuring and optimizing campaign performance.
• Ability to develop and execute integrated marketing campaigns that align with organizational goals and brand strategy.
• Skilled in creating engaging multimedia content, including graphics, video, and written materials tailored to diverse audiences.
• Strong project management skills, capable of managing multiple marketing initiativessimultaneously and meeting tight deadlines.
• Knowledge of branding principles, market segmentation, and positioning strategies.
• Experience using Customer Relationship Management (CRM) systems to track engagement, leads, and audience growth.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) or similar design tools.
• Strong analytical, troubleshooting, and problem-solving skills, with demonstrated ability to analyze market trends, competitive landscapes, and consumer behavior to inform strategic marketing decisions.
• Strong presentation skills with the ability to clearly communicate marketingstrategies and results to internal and external stakeholders.
• Capacity to maintain brand consistency and uphold high-quality standards across all digital and print marketing materials.
• Experience developing and implementing marketing surveys, focus groups, and othermarket research methodologies to gather insights and drive strategy.

PHYSICAL DEMANDS:

• Required to sit for up to 8 hours per day.
• Ability to stand, walk, stoop, kneel or crouch while performing duties.
• Ability to use hands to finger, handle, or feel.
• Ability to distinguish colors, good eyes sight and capacity to read very small print.
• Ability to lift, push, or pull upwards of 25 pounds.

WORK ENVIRONMENT:

• Work is generally performed in office setting.
• Tight time constraints and multiple demands are common.
• Evening and/or weekend work may be required. Extended hours and irregular shifts may be required.
• Primarily office-based with periodic visits to campus sites or events. May involve evening or weekend work for web updates during high-volume periods.

Salary: $44977 per year

Location: Crownpoint, NM

Date: Sun, 06 Jul 2025 22:01:32 GMT


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