Senior Manager, B2B Product Marketing – eCommerce

Job Description

Job Ttitle: Senior Manager, B2B Product Marketing – eCommerce

Company: Walmart


Description: Position Summary…What you’ll do…Location: Bentonville, Arkansas ONLYWalmart Business is transforming how organizations—from small businesses to nonprofits to large enterprises—source, buy, and manage their everyday needs. As a Product Marketing Manager, you will play a pivotal role in shaping how we tell the story of our platform, drive adoption of our capabilities, and enable our customers to get the most value out of Walmart Business.You’ll partner closely with product, sales, and brand marketing teams to craft compelling messaging, launch new features, and develop go-to-market strategies that elevate our value proposition in the B2B space.What You’ll Do:

• Define and drive go-to-market (GTM) strategies for Walmart Business capabilities, from product launches to feature rollouts.

• Develop messaging, positioning, and customer segmentation strategies that communicate the unique value of Walmart Business to different organizational customer types.

• Collaborate with Product Managers to deeply understand our roadmap and ensure customer benefits are clearly articulated across all touchpoints.

• Create and manage sales enablement tools, pitch decks, case studies, and competitive briefs to support field teams and partners.

• Lead cross-functional GTM planning with marketing, product, and sales to ensure successful launches and adoption.

• Develop thought leadership content, campaign messaging, and customer-facing materials that highlight Walmart Business innovations.

• Partner with analytics to measure campaign performance and continuously optimize messaging, channels, and positioning.

You’ll Thrive In This Role If You:

• Are passionate about translating complex product features into clear, compelling value for customers

• Excel at B2B marketing and storytelling

• Love collaborating with product and sales teams to launch and scale new capabilities

• Are comfortable with data-driven decisions, customer research, and market analysis

• Thrive in a fast-paced, agile environment

Minimum Qualifications:

• 5+ years of experience in product marketing, B2B marketing, or go-to-market roles

• Proven success in launching B2B or platform-based products

• Exceptional written, visual, and verbal communication skills

• Experience with sales enablement and customer engagement tools (e.g., Salesforce, Highspot, etc.)

• Comfort working cross-functionally with product, engineering, design, and brand teams

⸻Preferred Qualifications:

• Experience in commerce, retail, or marketplace platforms

• Familiarity with business procurement workflows or SaaS/B2B platforms

• MBA or equivalent experience

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.‎‎‎ You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.‎For information about PTO, see .‎‎ Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam’s Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.‎ Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.‎For information about benefits and eligibility, see .‎ The annual salary range for this position is $90,000.00-$180,000.00‎ Additional compensation includes annual or quarterly performance bonuses.‎ Additional compensation for certain positions may also include:‎‎ – Stock‎‎Minimum Qualifications…Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years’ experience in Marketing, Business Administration, or related field. Option 2: 6 years’ experience in Marketing, Business Administration, or related field.Preferred Qualifications…Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Masters: Business AdministrationPrimary Location…702 Sw 8Th St, Bentonville, AR 72716, United States of America

Salary: $90000 – 180000 per year

Location: Bentonville, AR

Date: Sat, 02 Aug 2025 05:02:33 GMT


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