Digital and Web Strategy Director

Job Description

Job Ttitle: Digital and Web Strategy Director

Company: Erlanger Health System


Description: Job Summary:The Digital & Web Strategy Director is responsible for leading the system-wide digital transformation of Erlanger Health System’s web presence and related platforms. This includes strategic oversight of the public website, intranet, content management systems, digital campaign tools, provider directories, and user experience (UX) frameworks that shape how patients, staff, and communities engage with Erlanger online. This individual serves as both a technical strategist and a user experience advocate—ensuring that Erlanger’s digital touchpoints reflect the brand, improve access to care, enhance communication, and drivemeasurable engagement. The role manages Erlanger’s digital roadmap, leads a cross-functional digital team, and partners with internal stakeholders and external vendors to build and maintain high performance platforms that align with healthcare consumer expectations and system priorities.Key ResponsibilitiesDigital Strategy & Leadership

• Develop and execute Erlanger’s system digital roadmap, including

website redesigns, patient engagement tools, accessibility
improvements, and content management system optimization.

• Define long-term digital goals in alignment with organizational

strategy, brand evolution, and emerging consumer behaviors.

• Stay ahead of digital trends in healthcare, UX/UI design, SEO,

accessibility, content personalization, and platform integration.
Website & Platform Management

• Oversee the development, performance, and ongoing maintenance

of Erlanger’s public website, microsites, and intranet.

• Ensure that all digital platforms are optimized for usability,

performance, security, mobile responsiveness, and accessibility (ADA
compliance).

• Partner with the Content Manager, Creative Director, and IT

leadership to ensure governance, content integrity, and platform
alignment.
Cross-Functional Collaboration

• Work closely with the Marketing Director to support digital

campaign execution, conversion tracking, and landing page
optimization.

• Collaborate with the Creative Director to maintain cohesive visual

design across web assets and ensure brand fidelity.

• Align with the Communications Director to publish timely

announcements, PR content, and internal updates on digital platforms.

• Support Community Relations and Development Directors as needed

in the creation of digital content for events, giving campaigns, and
community-facing initiatives.
User Experience & Optimization

• Champion user experience across all digital platforms, focusing on

clarity, navigation, ease of access to services, and modern design
practices.

• Use analytics, heatmaps, user testing, and consumer feedback to

optimize digital content structures and navigation pathways.

• Support consumer-friendly integration of online scheduling, provider

search, content personalization, and other digital tools.
Data, Measurement & Reporting

• Establish key digital performance indicators (KPIs) across

platforms—traffic, engagement, bounce rates, page load speed, SEO
health, conversions, etc.

• Monitor and report on digital platform performance using analytics

dashboards, generating actionable insights to inform strategy.

• Use data to drive prioritization of updates, enhancements, and

resource allocation.
Team Management & Vendor
Coordination

• Manage a team including Digital Engagement Manager, Digital

Strategist, Social Media Specialist, and Web Strategy Partner.

• Coordinate with external vendors, developers, hosting providers, and

digital consultants to implement features and resolve issues.

• Establish and enforce digital best practices, project timelines, and

approval workflows.EducationRequired:

• Bachelor’s degree in Digital Strategy, Marketing, Communications, Computer Science, or related field ‘(Master’s Degree Preferred)

Experience :Required

• 7–10 years of progressive experience in digital leadership, web strategy, or digital marketing, preferably

in healthcare or large-scale systems

• Demonstrated success in leading website development or transformation initiatives

• Strong understanding of UX/UI principles, ADA compliance, SEO, analytics platforms, and content

management systems (e.g., WordPress, Drupal, Sitecore)

• Experience managing cross-functional teams and vendor relationships

• Familiarity with HIPAA compliance and healthcare consumer expectations in digital spaces

Department Position SummaryErlanger’s internal marketing team functions with the strategic structure and operational velocity of amarketing firm embedded within a complex healthcare system. The Digital & Web Strategy Director leads the vision, development, and execution of Erlanger’s digital infrastructure—including the system website,digital engagement tools, and future-facing platforms that support marketing, patient access, internal communication, and brand visibility.As a senior member of Erlanger’s marketing leadership team, this role reports directly to the SVP, Chief Marketing & Communications Officer and works in close collaboration with the Marketing Director, Creative Director, and Communications Director to ensure a unified digital experience across service lines, internal initiatives, and Foundation programs. The role also interfaces with the Development Director and Community Relations Director to support specific initiatives as needed.

Salary:

Location: Chattanooga, TN – Erlanger, KY

Date: Wed, 06 Aug 2025 01:44:26 GMT


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