Web Channel Manager (Remote)

Job Description

Job Ttitle: Web Channel Manager (Remote)

Company: Cella


Description: Location: Redmond, Washington
Job Type: Contract
Compensation Range: $75 – 85 per hourThe Commercial Digital Experiences (CDX) team is a B2B marketing group focused on creating seamless, personalized digital experiences for customers.The Web Channel Manager is a data-driven marketer who will own the organic website strategy for Windows Devices and Copilot+ PC purchase journeys. This role involves using AI and machine learning to create customized content that helps customers learn about and purchase these devices.You will be responsible for tracking key performance metrics, sharing results with stakeholders, and collaborating with other digital marketing experts and agency partners to ensure a cohesive customer journey. This is a high-impact, high-visibility role focused on innovating marketing strategies and building strong customer relationships.Responsibilities:
The Web Channel Manager, you will be a strategic leader responsible for the entire organic website experience. Your primary focus will be on creating and optimizing a seamless, data-driven customer journey that aligns with business goals and drives growth.Website Strategy & Performance

• Strategic Planning: Develop and execute comprehensive website strategies that align with broader marketing and business objectives.
• Performance Monitoring: Track and analyze key performance indicators (KPIs) like traffic, conversion rates, and ROI. You will provide regular reports with actionable recommendations to stakeholders.
• Analytics: Use data from web analytics, qualitative insights, and A/B testing to continuously optimize the customer journey and inform decisions.
• Growth: Conduct content audits and performance analysis to identify new growth opportunities and evolve the channel’s operating model.

Content & Optimization

• Content Management: Oversee the creation and maintenance of engaging website content, collaborating with creative teams to ensure consistent brand storytelling.
• Search Optimization: Implement best practices for both traditional Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) to improve rankings and drive organic traffic. This includes structuring content for AI-driven platforms like Copilot and SGE.
• User Experience (UX) Optimization: Improve website usability and accessibility through regular audits and user testing, focusing on a seamless and intuitive customer experience.

Collaboration & Execution

• Cross-Channel Integration: Partner with other marketing channel leads (email, social media, paid) to ensure a cohesive and integrated customer journey across all digital touchpoints.
• Project Management: Lead website projects from concept to launch, managing timelines and budgets while coordinating with cross-functional teams and external vendors.
• Collaboration: Work closely with product marketing and engineering to define and execute new website features and capabilities.
• Customer-Centric Approach: Prioritize the needs and preferences of the target audience, using a customer-first mindset to deliver value and meet expectations.
• Personalization: Develop and implement customer segmentation and targeting plans to deliver personalized content and experiences.

You will also serve as a subject matter expert (SME) on organic website insights for Windows Devices within the organization.Qualifications:

• Experience: You should have at least 3-4 years of hands-on digital marketing experience in a B2B role.
• Strategic Leadership: You will be a champion for the customer experience, focusing on improving it to drive efficiency and performance. This includes the ability to think strategically, influence without direct authority, and secure executive buy-in for your plans.
• Communication & Collaboration: You must be an excellent communicator with the ability to lead and motivate virtual and cross-functional teams. You’ll need to build strong relationships and work effectively with stakeholders from different organizations and levels.
• Execution: You have a proven track record of building and executing campaign strategies across various marketing channels (e.g., in-product, email). You must be detail-oriented, with the ability to execute high-visibility marketing activities with precision.
• Presentation Skills: Experience creating impactful presentations for executive audiences and writing white papers is essential.

JOBID: 1099761
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#LI-REMOTEEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact .Pay offered to a successful candidate will be based on several factors including the candidate’s education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).This posting is open for thirty (30) days.SHARE:SIMILAR POSITIONS:Morristown, NJ
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Waltham, MAABOUT CELLAWe are passionate about connecting you with the right role at the right organization-and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella has earned the 2022 Best of Staffing® Client and Talent 10-Year Diamond Awards-an honor earned by only 1% of staffing firms in the U.S. Cella is an equal opportunity employer.

Salary:

Location: Redmond, WA

Date: Sun, 17 Aug 2025 01:14:49 GMT


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