Director, Growth Marketing – Industrials

Job Description

Job Ttitle: Director, Growth Marketing – Industrials

Company: PTC


Description: Spearhead multi-channel marketing campaigns across ‘Industrials’ vertical segment Design and implement integrated account-based marketing (ABM) strategies for high-value industrial accounts, accelerating pipeline growth and deal velocity. Collaborate closely with Sales, Product , and Executive Leadership to build robust, measurable pipelines and ensure seamless alignment with business objectives. Leverage advanced analytics to monitor campaign performance, optimize conversion rates, and provide deep performance reporting to stakeholders. Develop and refine go-to-market strategies, vertical messaging, and targeted campaigns tailored to the unique challenges and opportunities of industrial customers. Build, inspire, and manage a high-performance team focused on lead acquisition, prospect nurturing, and continuous growth innovation. Champion data-driven experimentation, A/B testing, and agile marketing practices to rapidly adapt to market shifts. Own the delivery of regular ROI and campaign insights reports, translating metrics into actionable improvements. Improved conversion rates and marketing ROI through industry-leading campaign innovation Increased effectiveness and adoption of ABX strategies across key accounts 10+ years in growth, demand generation, or digital marketing, with a proven track record in the industrial vertical and B2B environments. Deep expertise with ABM, pipeline management, marketing automation, and performance analytics tools. Experience leading teams in high-impact, results-driven organizations; management of demand generation managers a plus. (In North America and Germany) Sharp business acumen; comfortable collaborating with cross-functional stakeholders and external partners. Advanced skills in campaign optimization, marketing ROI measurement, and revenue-driven strategy German fluency is a plus.

Salary:

Location: Boston, MA

Date: Sat, 04 Oct 2025 04:17:35 GMT


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