Analyst Database Marketing

Job Description

Job Ttitle: Analyst Database Marketing

Company: Rivers Casino


Description: Description :DATABASE MARKETING ANALYSTDuties and Responsibilities:

• Assists Database Marketing Manager in analyzing effectiveness of programs and promotions by utilizing data mining and pro formas and any other effective methodology.
• Responsible for test and control methodologies and back-end analysis of all campaigns, including return on investment analysis.
• Create statistically based predictive analyses to support business and marketing strategy and consumer behavior conclusions.
• Provides input to marketing on customer’s tastes, preferences and segmentation analysis.
• Develop and implement customer surveys, data collection tools, monthly segmentation reports, database hygiene and other reports as required.
• Reporting and analyzing; redemptions, membership enrollments, tracked play, ADT, time played, action and any other information requested.
• Perform data research and data quality audits.
• Develop marketing tools to utilize for analysis.
• Help define requests for support from other marketing areas.
• Develops recommendations for direct marketing tools that improve marketing efficiencies and effectiveness.
• Serves as liaison between marketing and IT on issues related to data mining and database integrity.
• Manages analysis from inception to completion, developing actionable recommendations.
• Supports tests of new marketing technology, especially segmentations.
• Adjust Complimentaries and/or points in player accounts.
• Shared service position to assist other Rivers Casino brand properties
• All other duties as assigned
• Perform the duties and responsibilities associated with the Illinois Gaming Board Statewide Voluntary Self-Exclusion Program as described in Section A of the Rivers Casino – Des Plaines ICS.

Job Requirements:

• Bachelor’s degree in Data Analysis, Marketing, Economics, Finance, or a related field and/or appropriate database marketing/casino experience preferred
• Must have intermediate MS Excel, Access, Word and PowerPoint skills
• Experience with Tableau or other data visualization tools preferred
• Experience with relational database management systems and languages such as SQL, Access, and/or SQL Server a plus
• Ability to create, analyze and interpret financial reports and marketing analysis reports
• Excellent organizational skills, superior verbal, written and interpersonal communication skills
• Ability to quickly evaluate alternatives and decide on a plan of action
• Ability to successfully fulfill the pre-employment process
• Ability to work flexible shifts and days of the week including holidays
• Ability to obtain and maintain all necessary licensing
• Position includes lifting, pushing, pulling, frequent typing, sitting and/or standing

Perks that Work!

• Medical, Dental, Vision, and Life Insurance
• 401K – 4% match to 5% Team Member Contribution
• $1 Daily Meals
• Earn up to 18 Days of Paid Time Off Your First Year
• Free Shuttle from Rosemont’s Blue Line Station
• Free Parking On-Site
• Rivers Casino Scholarship Program for Team Members and their Children/Grandchildren
• Tuition Reimbursement
• Fitness/Gym Reimbursement
• Community Volunteer Opportunities
• Leadership Training & Career Advancement Programs
• Team Member Exclusive Discounts

Salary: $60000 per year

Location: Des Plaines, IL

Date: Sat, 19 Apr 2025 07:19:05 GMT


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