Brand Marketing Manager, Cross-Family of Apps

Job Description

Job Ttitle: Brand Marketing Manager, Cross-Family of Apps

Company: Meta


Description: Los Angeles, CA • Menlo Park, CA • New York, NY • San Francisco, CA • Full Time+ 3 de plus•Full Time– MasquerMetaSales & MarketingMarketingProduct Marketing ManagementThe Family of Apps (FoA), Consumer and Creator Marketing organization is comprised of marketing teams for Facebook, Instagram, WhatsApp, Messenger and Threads that focus on driving brand preference and growth with both the consumer and creator audiences. The team is looking for an experienced marketer to drive cross-portfolio marketing programs that enable us to achieve our north star vision of being the most preferred and used brands in our respective categories. This person will be responsible for leading, driving, and supporting large scale initiatives that are priorities across multiple apps and surfaces, examples include things like product go-to-markets across multi-apps, cross app consumer moments and partnerships as well ensuring that the governance and operations of our brands are executed flawlessly.Brand Marketing Manager, Cross-Family of Apps ResponsibilitiesLead multi-app marketing initiatives working with the app team to deliver impactful marketing efforts that leverage the full scale of the portfolioLead large scale cross-app got-to-market initiatives (e.g. parents, teen accounts, AI studio etc) partnering with respective app and central team e.g. Product, Product Marketing, Public Affairs Marketing, Data Science, Product Growth etc. for each individual appLead large scale cross-app, portfolio moments, partnerships and sponsorships in close collaboration with Partnerships, Business Development, etcLead and support operations efforts across the Family of Apps portfolioEnsure brand design continues to evolve with our brand positioning and our brand value is delivered effectively through licensing and third partiesSteward confidential and time-sensitive brand programs in partnership with brand strategy, product marketing, communications and trademark teamsLeverage data and analysis to enhance development and implementation of brand strategies and design systemsManage internal rhythms of business programs and processes that help the Family of Apps Consumer and Creator marketing organization operate in a more effective and efficient mannerMinimum Qualifications7+ years of work experience across a combination of brand marketing, product marketing, strategy, operations, partnerships or a similar fieldExperience with highly collaborative projects, demonstrated business acumen, and detail oriented with an operational skillsetExperience operationalizing complex, cross-functional, full funnel marketing plans, brand guidelines or other comparable / equivalent bodies of workExperience in working closely with consumer brands and marketing programs that successfully resonate with the target audience – understanding the need, importance of targeted marketing efforts and has track record of persuading internal stakeholders and launching meaningful efforts that drive business impactStrategic rigor and business acumen, fluent in landing both strategy articulation and high impact marketingExperience leveraging data and analysis to enhance development and implementation of brand strategies and design systemsThrives in ambiguity, change, and high pace, driving progress effectively in such an environmentCommunication and presentation skills that can be adapted for audiences at all knowledge and levels across the organizationDemonstrated organizational skills to manage multiple projects with autonomyExperience identifying and implementing 0→ 1 solutions across a matrixed organization and optimize existing systemsBachelor’s degree in a related field, or equivalent practical experiencePreferred QualificationsExperience in the technology industry whether directly or via advisory workExperience in marketing operations, brand governance and/or brand managementExperience with contract negotiation and partnershipsFor those who live in or expect to work from California if hired for this position, please click for additional information.About MetaMeta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.122 000 $US/year to 176 000 $US/year + bonus + equity + benefitsIndividual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about at Meta.Equal Employment OpportunityMeta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice .Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the .Apply for this jobTake the first step toward a rewarding career at Meta.APPLY NOWFind your roleExplore jobs that match your skills and experience. Search by technology, team or location to find an opening that’s right for you.CareersFollow usCareer programsTeamsWorking at MetaMy accountAbout usEqual Employment OpportunityMeta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice .Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need assistance or an accommodation due to a disability, fill out the

Salary:

Location: California

Date: Wed, 27 Aug 2025 01:28:21 GMT


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