Customer Data Platform (CDP) Manager – Digital Marketing

Job Description

Job Ttitle: Customer Data Platform (CDP) Manager – Digital Marketing

Company: Monster Beverage


Description: Description :Position Summary:Responsible for owning our Customer Data Platform (CDP), Tealium, and supporting the Customer Relationship Management (CRM) strategy via audience segmentation, data orchestration, and front-end technical development related to our martech stack. Work in conjunction with Brand, Digital, and IT to support marketing objectives by designing and implementing key audience segments and use-cases to inform our owned channel data layer.Primary Responsibilities:Work with Digital, Brand, and IT teams to implement and manage data orchestration to/from various systems including CRM, CDP, and third-party platforms related to consumer engagement and digital marketing including the bi-directional flow of data between CDP and CRM platforms.Job Specifications:

• Prefer a Bachelor’s Degree in a related field.
• Between 1-3 years of experience in CRM, CDP, or other similar fields.
• Between 3-5 years of experience in digital marketing or marketing.
• Proficiency with Tealium or similar Customer Data Platforms required.
• Proficiency with Microsoft Azure or other cloud database required.
• Proficiency with SQL, JavaScript, Python, R, or other programming language is preferred.
• Proficiency with Microsoft Power BI, Looker Studio, or other visualization tool is preferred.

Base Pay Range: USD $116,250 – USD $155,000 (+)

Salary:

Location: Corona, CA

Date: Fri, 18 Apr 2025 22:30:25 GMT


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