Digital Marketing Manager

Job Description

Job Ttitle: Digital Marketing Manager

Company: Grassi


Description: After more than 40 years of business growth and industry change, Grassi has redefined what it means to be an advisor and accountant to today’s businesses and individuals. Nationally ranked as one of the largest and fastest-growing accounting firms in the nation, Grassi is a leading provider of advisory, tax, and accounting services across key sectors including construction, architecture and engineering, not-for-profit, healthcare, manufacturing and distribution, financial services, real estate, and more. Several publications have ranked us among the top accounting firms to work for, highlighting our strength in work-life balance, culture, and wellness categories.With over 550 employees and nine offices spanning the New York Metropolitan Area, Long Island, the Northeast, Florida, New England, and an international presence in Italy, we are strategically positioned to serve clients locally and globally. In 2023, Grassi became an employee-owned company by implementing an ESOP, establishing our independence and empowering our people to drive the firm’s future success. The ESOP ensures that equity partners and all Grassi U.S. employees have the exclusive opportunity to own the firm’s stock, making them integral to the company’s future.Job SummaryWe are currently seeking a Digital Marketing Manager to join our team in any of our US office locations (Jericho, NY; New York, NY; Ronkonkoma, NY; White Plains, NY; Park Ridge, NJ; Chelmsford, MA; Needham, MA; Palm Beach, FL or remotely anywhere within the US. This role offers an exciting opportunity to be part of a dynamic and growing firm.As the Digital Marketing Manager, you will be responsible for the firm’s overall digital marketing strategy. Reporting to the head of marketing and managing a digital coordinator, you will be laser-focused on developing, planning and executing digital marketing initiatives and campaigns (paid and organic) that drive brand awareness, generate leads, and accelerate the firm’s growth. You will also work closely with team members and firm leaders to leverage marketing tools for the sales and business development processes and initiatives.We are seeking an innovative, creative thinker with strong business acumen who is strategic, collaborative, and a consultative marketer with a proven track record of accomplishments in multichannel marketing, as well as a passion for digital technologies.Responsibilities include, but are not limited to:

• Digital Content Strategy, Leadership, & Cross Functional Collaboration (30%)

• Building, implementing, and managing the overall digital marketing strategy and roadmap aligned with the firm’s objectives
• Collaborating with marketing, business development, and firm leadership to plan and execute digitally led campaigns and initiatives
• Partnering with stakeholders to evolve the sales process through digital tools and strategies
• Educating and supporting employees on social selling best practices through training and internal communication to drive firm-wide engagement
• Channel Ownership & Campaign Execution (40%)

• Managing and overseeing all digital channels – Including the website (WordPress), HubSpot (Marketing, Sales, Operations Hubs), social media (earned and paid), SEO, and SEM – ensuring they are optimized for performance and engagement
• Overseeing the website experience, including UX best practices, page performance, and conversion optimization for landing pages and digital content
• Leading the development and execution of paid strategies across Google Ads, social, display, and retargeting, including performance tracking and reporting
• Managing the firm’s advocacy platform (e.g., Sprout Social), ensuring effective stakeholder communication and channel optimization
• Technology, Infrastructure & Vendor Management (15%)

• Leading the customization, implementation, and ongoing optimization of HubSpot workflows, automations, enablement functions and reporting
• Overseeing contact database hygiene and list management to ensure segmentation and accuracy across campaigns.
• Coordinating with external vendors for website and HubSpot development, ensuring alignment with business goals and technical execution
• Analytics, Content & Performance Optimization (15%)

• Developing and implementing a digital content strategy in partnership with the team’s Content Strategist and broader marketing team
• Establishing and managing an integrated email marketing strategy, including segmentation, campaign management, and measurement
• Defining and tracking KPIs across digital initiatives; interpreting data to deliver insights, optimizations, and strategic recommendations
• Leading SEO strategy, including on-page and off-page optimization to enhance search visibility and site traffic

Qualifications

• Bachelor’s degree in marketing, communications, or related field
• 6+ years’ experience in digital marketing, including experience with website, HubSpot, SEO, social media, paid search, Google Analytics, and email marketing.
• Experience in developing, managing, and implementing digital platforms in a B2B environment and prior professional service experience is required.
• HubSpot Certification and advanced knowledge and experience with WordPress are required.
• Proven SEM experience and success managing PPC campaigns across Google platforms (Analytics/Ads).
• Prior experience building and executing a sales and lead process leveraging digital tools.
• Proactive and collaborative professional who inspires confidence and trust with partners and colleagues.
• Excellent project management and communication skills. Extremely detail-oriented and able to juggle multiple projects simultaneously.
• Experience with marketing measurement techniques, KPIs and tools.
• Excellent verbal and written communication skills.

Why Grassi?Our firm is consistently ranked by Vault.com and the Best Places to Work group for our commitment to compensation, paid time off, work-life balance, culture and more. Some of the ways we accomplish this include:Flexibility: Our work-life balance initiatives include generous paid time off, flexible “Dress for Your Day” dress code, telecommuting options, flex-time policies, and summer hours, enhanced by our Floating Summer Friday’s program, which allows team members three extra Fridays off during the summer months in addition to their PTO.Company Culture: Here at Grassi we are dedicated to creating an environment for our team members that is positive, productive, and aligns with our company’s high standards of inclusivity, diversity, and equity. We work closely with our DEI Council and Grassi Women’s Council to organize events throughout the year to bring the firm together for open dialogue and awareness of global diversity issues. Through our charitable initiative, Grassi Gives Back, we proudly support organizations such as Ronald McDonald House, Toys for Tots, Autism Speaks, Long Island Cares, and many of our nonprofit clients.Benefits Package: Competitive base compensation with eligibility for a raise and bonus each June or December based on performance metrics and level. Medical, Dental, and Vision Insurance, employer contribution to life insurance, 401(k) plan, ESOP, and client and employee referral bonus program.ESOP Owned: The ESOP ensures that equity partners and all Grassi U.S. employees have the exclusive opportunity to own the firm’s stock, making them integral to the company’s future. Unlike many other ESOPs, Grassi’s is privately funded, with no outside investors or private equity firms involved in the plan.CPA Incentive: Financial assistance toward the achievement of the CPA certification which includes the cost of the CPA study materials, CPA exam registration and sitting fees for all 4 parts (up to 2 x per part), plus the CPA application and licensing fees. Paid study time during work hours, additional paid time off to take your scheduled exam and a bonus paid upon passing the CPA exam.Learning and Development: We offer Continuing Professional Education (CPE) opportunities, including both technical and soft skills training. These opportunities are available through internal courses and external programs led by well-known industry instructors, all at no cost to our employees. Wellness Resources: Discounted gym memberships and various wellness initiatives and programs such as the CALM app that helps our team members lower stress, decrease anxiety, improve focus, and get more restful sleep

Salary:

Location: Jericho, NY – New York City, NY

Date: Fri, 04 Jul 2025 04:46:40 GMT


Read More…