Digital Marketing & Web Strategy Manager

Job Description

Job Ttitle: Digital Marketing & Web Strategy Manager

Company: Blue Collar Services


Description: Digital Marketing & Web Strategy ManagerLocation: Austin, TX (Preferred) or Remote (U.S. Based)
Job Type: Full-Time
Salary: $50K-$60K DOEAre you a digital marketing powerhouse who loves building websites, launching ads, and driving real results? We’re looking for an experienced Digital Marketing & Web Strategy Manager to join our fast-growing team and lead digital efforts across multiple brands in the blue-collar, home services, and recruiting industries.This is your chance to make an immediate impact across several exciting businesses, including:

• The Blue Collar Recruiter (TBCR)
• Blue Collar Recruits (BCR)
• Discount Water Heaters (DWH)
• One Hour Air Conditioning (OHAC)
• The Franchise Recruiter (TFR)
• Blue Collar Home Services (BCHS)

Responsibilities

• Website Development (WordPress)

• Build and manage multiple websites across our brands
• Ensure sites are fast, mobile-optimized, and conversion-friendly
• Manage forms, chat tools, analytics, and lead tracking systems
• SEO + GEO Optimization

• Execute on-page, off-page, and local SEO strategies
• Manage Google Business Profiles and local listings
• Create keyword-optimized content and landing pages
• Paid Ads Management

• Create and manage campaigns across Google Ads, Meta, and Google LSAs
• Optimize ad spend, conversions, and lead quality
• Track performance, run A/B tests, and adjust strategy based on data
• Digital Strategy & Reporting

• Monitor analytics via GA4, Search Console, and Tag Manager
• Recommend and implement new tools and strategies
• Collaborate with internal teams to align goals and drive growth

Qualifications

• 3–5+ years of experience in digital marketing and WordPress site management
• Proven track record managing SEO and paid ad campaigns with strong ROI
• Proficient in:

• WordPress (Elementor, Web Flow, Divi, etc.)
• Google Ads, LSAs, and Meta Ads
• SEO tools (Ahrefs, SEMrush, etc.)
• GA4, Search Console, Tag Manager
• Strong communicator and project manager
• Experience in recruiting, franchising, or home services industries is a plus

Compensation & Benefits

• Base Salary: $50,000 – $60,000/year (based on experience)
• Performance Bonuses
• Health Insurance
• 401(k) Plan
• Flexible Remote Work
• Paid Time Off + Holidays
• Long-term career growth across multiple fast-growing brands

Why Work With UsWe’re a team of doers and builders scaling brands that support real careers in the trades and essential services. You’ll work directly with decision-makers, have the freedom to test new ideas, and see the impact of your work immediately.Apply Now if You’re Ready to:

• Own the digital strategy from the ground up
• Work on multiple brands that make a real impact
• Be part of a nimble, entrepreneurial team
• Build something big — and be recognized for it

This is a remote position.

Salary: $50000 – 60000 per year

Location: Kansas City, MO

Date: Sun, 27 Jul 2025 06:47:46 GMT


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