Director-DTC & Performance Marketing

Job Description

Job Ttitle: Director-DTC & Performance Marketing

Company: Jack Link’s


Description: Company DescriptionRunning with Sasquatch is more than just a clever marketing campaign. As a Jack Link’s team member, Running with Sasquatch means we roll up our buffalo plaid sleeves and do the hard work first. We don’t shy away from challenges. In fact, we push hard and take risks. True to our North Woods roots, we’re a bunch of ordinary people who accomplish extraordinary things by driving results with innovation, creativity and a clear sense of urgency. Like our awesome protein products, we have an unwavering passion for quality, and you won’t find anything artificial here. What you see is what you get… authentic, humble and fun people who Run with Sasquatch!Running with Sasquatch takes a team. We invite you to run with us, succeed with us, and celebrate with us. Most importantly, Feed Your Wild Side with us on our journey to be the dominant global leader of branded protein snacks!Jack Link’s Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Still family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s also has a large corporate hub in Downtown Minneapolis, Minnesota, and operates a total of 11 manufacturing and distribution facilities in four countries. Jack Link’s produces high-quality, great-tasting protein snacks that feed the wild sides of consumers around the world. Jack Link’s Protein Snacks family of brands includes Jack Link’s, Lorissa’s Kitchen, World Kitchens Jerky, Bifi and Peperami.Job DescriptionWe are seeking a visionary and hands-on Director of DTC & Performance Marketing to build and scale our direct-to-consumer (DTC) marketing engine from the ground up. This role is exclusively focused on DTC channels—not marketplaces like Amazon—and is ideal for a builder who thrives in a fast-paced, entrepreneurial environment. You will architect strategies that drive customer acquisition, retention, and lifetime value across our owned digital ecosystem and engage in hands-on execution.The responsibilities of this position shall consist of, but not be limited to, the following:Strategy development and DTC infrastructure build-out

• Define the long-term vision for DTC growth and build the team and tools needed to achieve it.
• Build a comprehensive DTC and performance marketing strategy aligned with brand and business goals.

Tactical execution of performance marketing campaigns

• Launch and optimize campaigns across owned digital channels: email, SMS, paid search, paid social, affiliate, and social selling (e.g., TikTok Shop).
• Develop and implement customer journey frameworks to drive engagement and retention.

Data analysis and optimization

• Establish a data-driven culture using automation, AI, and consumer insights to inform decisions. Track key metrics and generate reports to guide strategic decisions.
• Create and manage marketing budgets and forecasts tied to measurable KPIs.
• Collaborate cross-functionally to ensure digital strategies align with broader brand initiatives.
• Work closely with the brand and social teams to ensure cohesive messaging and integrated marketing efforts

Performs other duties and responsibilities as necessaryQualificationsRequired Education:

• Bachelor’s degree or equivalent

Required Experience:

• 10+ years in digital marketing, with a strong focus on DTC and performance marketing
• Proven experience building and leading DTC programs (not just managing existing ones)
• Working knowledge of platforms like Shopify, Magento, WordPress, Salsify, and email/SMS tools
• Entrepreneurial mindset with a builder’s mentality
• Strong analytical and financial acumen
• Proven ability to lead and scale high-performing teams
• Excellent communication and cross-functional collaboration skills
• Strong project management and multitasking skills
• Comfortable navigating ambiguity and driving change

Preferred:

• Experience in food/CPG

JACK LINK’S CORE VALUES:Be Real, Speed Matters, Stewardship, Relationship Driven, Self-Discipline, and Show Awesome Character.Additional InformationThe salary range for this role is $159,100 – $218,790 (Annually). Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, and candidate skill set and experience. Base pay is just one component of Jack Link’s Total Rewards package for Team Members. Other rewards may include annual incentive and program-specific awards. Jack Link’s provides a variety of benefits to eligible Team Members, including medical, dental and vision benefits, life and disability insurance, 401k participation, paid holidays, and paid time off.EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER:
Jack Link’s provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic that is protected by federal, state or local law.E-VERIFY:
Jack Link’s is participant in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For information about the E-Verify program, please visit:All your information will be kept confidential according to EEO guidelines.

Salary:

Location: Minneapolis, MN

Date: Sat, 21 Jun 2025 22:44:36 GMT


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