Director – Marketing Operations (B2B)

Job Description

Job Ttitle: Director – Marketing Operations (B2B)

Company: SlideGenius


Description: About SlideGeniusSlideGenius is the global leader in presentation design, supporting over 5,000 clients worldwide with strategic visual storytelling and design. With a talented team of more than 150 full-time professionals, we deliver high-impact PowerPoint and multimedia presentation solutions to some of the world’s most recognized brands—including JP Morgan, MetLife, MassMutual, NBC Universal, Meta, and many others.Position: Director of Marketing Operations & B2B Demand GenerationSlideGenius is seeking a high-performing, enterprise-savvy Director of Marketing Operations & B2B Demand Generation to drive scalable revenue growth by building a high-impact demand generation engine. This strategic role will lead the charge in developing performance-based marketing campaigns, optimizing marketing operations, and generating qualified pipeline across inbound, direct, and partner sales channels.You will lead a cross-functional team of marketers across our US and Philippines offices, leveraging a modern B2B MarTech stack to deliver results. This role requires a blend of technical fluency, analytical rigor, team leadership, and a deep understanding of revenue-focused B2B marketing strategy.Key ResponsibilitiesDevelop and lead global demand generation strategies across a variety of channels including Google Ads, LinkedIn, Facebook, Instagram, email marketing, webinars, review platforms, and content syndication.Manage and optimize a modern B2B MarTech stack, including Salesforce, Seismic, Salesloft, Google Analytics, and ZoomInfo to streamline workflows and maximize campaign efficiency.Create and operationalize a unified lead management framework, including scoring, routing, nurturing, and funnel progression across marketing and sales teams.Design and execute data-driven campaigns, providing full-funnel visibility from impression to closed-won opportunities, and forecast pipeline contribution.Implement segmentation strategies and lead list enrichment by leveraging ZoomInfo and CRM segmentation tools to deliver personalized outreach and tailored campaigns.Collaborate with Sales and RevOps teams to align marketing efforts with pipeline goals, conversion benchmarks, and territory-based outreach efforts.Build and maintain robust reporting dashboards to deliver insights on campaign effectiveness, ROI, and lead-to-pipeline velocity.Lead and grow a high-performing team of digital marketers, copywriters, and marketing operations professionals across US and PH offices.Work with internal and external teams (e.g., developers, designers, SEO/SEM experts) to ensure campaign assets align with digital best practices and brand consistency.Author and refine persuasive, conversion-optimized assets including landing pages, paid media ads, nurture emails, and sales enablement collateral in collaboration with content and sales teams.Continuously improve and test performance workflows, including A/B testing strategies, channel mix effectiveness, and attribution modeling.Ideal Candidate ProfileMinimum 5+ years of B2B demand generation experience, with at least 3 years in a leadership or people management role.Proven track record in executing and optimizing multi-channel marketing programs that drive measurable revenue growth.Advanced experience with Salesforce, including campaign configuration, reporting, automation workflows, and CRM hygiene.Familiarity with Seismic and Salesloft to align marketing content with sales outreach and enablement programs.Deep understanding of Google Ads, LinkedIn Ads, and Google Analytics, with a performance marketing mindset.Experience with ZoomInfo or similar data enrichment platforms to enhance targeting and segmentation capabilities.Background in ABM strategies, predictive analytics, and lead lifecycle management is strongly preferred.Demonstrated excellence in project management, collaboration, and communication with cross-functional teams and executive stakeholders.Strong organizational skills, attention to detail, and ability to execute under tight deadlines across multiple initiatives.Self-motivated, creative, collaborative, and committed to continuous learning and performance optimization.EducationBachelor’s degree in Marketing, Business Administration, or a related field required. Certifications in marketing automation, analytics, or digital strategy platforms are a plus.Physical Requirements:Ability to stand or sit for an extended period.Ability to speak on the phone and/or in person.This is not intended to be all inclusive. Other responsibilities and/or qualifications may be assigned by management as appropriate.EQUAL OPPORTUNITY STATEMENTSlideGenius, Inc is an equal opportunity employer. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age (40 and older), race, ethnicity, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition (including genetic characteristics), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding and/or related medical conditions), gender, gender identity, gender expression (including transgender), sexual orientation, military or veteran status, citizenship status, or any other status protected by federal, state, or local laws.This is an in-office San Diego position. No relocation is provided. No recruiters please.

Salary:

Location: San Diego, CA

Date: Wed, 09 Apr 2025 23:02:11 GMT


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