Director of Marketing and External Affairs

Job Description

Job Ttitle: Director of Marketing and External Affairs

Company: Southern Arkansas University Tech


Description: DescriptionThe Director of Marketing and External Affairs at SAU Tech is responsible for planning, developing, and managing strategic communications, marketing, public relations, and legislative advocacy efforts. This position oversees brand management, advertising, event promotion, crisis communications, and external partnerships. The Director ensures effective, timely, and impactful communication across all channels and manages initiatives that advance the College’s mission and reputation.All SAU Tech employees are expected to demonstrate excellence in interpersonal behaviors and be committed to effective collaboration with colleagues. Joining the SAU Tech family requires a commitment to creating and cultivating caring environments through the intentional inclusion of all staff in student success efforts.The policy of Southern Arkansas University Tech is to comply with all federal and state nondiscrimination, equal opportunity and affirmative action laws, orders, and regulations. The College will not engage in discrimination or harassment against any person because of race, color, religion, sex, national origin, ancestry, age, marital status, pregnancy, disability, sexual orientation, unfavorable discharge from the military, status as a disabled veteran or a veteran of the Vietnam era. Discrimination is prohibited by Title VI and Title VII of the Civil Rights Act of 1064, as amended, Title IX of the Education amendments of 1972, and Sections 503 and 504 of the Rehabilitation Act of 1973, and the Americans with disabilities Act of 1990, including all subsequent amendments and administrative regulations adopted thereunder by the Department of Education. This nondiscrimination policy applies to admissions, employment, and access to and treatment in the various programs and activities of the College.Examples of DutiesEssential FunctionsStrategic Marketing and Communication

• Develop and implement marketing and communication strategies that align with SAU Tech’s mission and recruitment goals.
• Oversee College-wide campaigns to promote programs, services, and events to internal and external stakeholders.
• Serve as the primary editor for external publications, ensuring consistency and professionalism in messaging and branding.
• Manage content creation for digital platforms, publications, press releases, and promotional materials.
• Provide comprehensive marketing and public relations support for college events, including planning, design, and distribution of promotional materials.
• Assist with building and maintaining relationships with local, state, and federal legislators.
• Serve as the point of contact for media during crises, coordinating statements and updates in collaboration with college leadership.
• Maintain and enforce SAU Tech’s brand identity, including logos, style guidelines, and promotional items.
• Ensure consistency in branding across all digital and print materials.
• Oversees Photography and Media Production
• Provide photography services for events, publications, and marketing needs, including editing and production.
• Ensure the accuracy and relevance of content across college websites and digital platforms.
• Manage the College’s social media accounts, developing campaigns to increase visibility and engagement.
• Build and maintain partnerships with community organizations, businesses, and media outlets.
• Oversee the operations of KCAC 89.5 radio station and helps to coordinate the schedule for special guests.
• Performs other duties as assigned.

Minimum/Preferred QualificationsEducation and Experience:

• Bachelor’s degree in Marketing, Public Relations, Communications, or a related field is preferred.
• A minimum of two years of professional experience in marketing and/or public communications.
• Familiarity with ERP systems such as Jenzabar or similar platforms is strongly preferred.

Skills and Competencies:

• Advanced computer skills, including proficiency in Microsoft Office 365 Suite and digital marketing tools.
• Strong communication skills
• Excellent written, verbal, and interpersonal communication skills.
• Proven ability to manage multiple projects with competing priorities and deadlines.
• Strong problem-solving and strategic thinking abilities, particularly in crisis situations.

Preferred Qualifications:

• Knowledge of rural community colleges.
• Experience building partnerships with businesses, media, and community stakeholders.

Work Environment:

• Flexible hours, including evenings and weekends, as needed for events, or crisis response.
• Occasional travel to represent SAU Tech at community events, or professional conferences.

Supplemental InformationApplication cannot be completed and submitted using a mobile device.
Background check is required.
SAU Tech offices are to be well-lit with artificial light.
Deadline for first consideration is December 10, 2024.At Southern Arkansas University Tech, we value the personal health and financial well-being of our employees. Our affordable and flexible benefits packages truly encompass our values by giving our employees peace of mind to allow them to focus on their professional development and other important aspects in their lives. Our benefits include:

Salary: $50000 – 55000 per year

Location: Camden, AR

Date: Sun, 05 Jan 2025 03:32:41 GMT


Read More…