Lifecycle Marketing Associate

Job Description

Job Ttitle: Lifecycle Marketing Associate

Company: Canyon Ranch


Description: Overview:Canyon Ranch guides the pursuit of wellbeing on a path through immersive destinations to a lifetime of proven answers. We inspire your well way of life through Integral Answers, Personal Guidance, Lifetime Impact and Evidence-based Progress.The Lifecycle Marketing Associate will be responsible for executing targeted campaigns across email, push notifications, in-app messaging (IAM), content cards, and SMS.This role requires a strong understanding of customer segmentation, automation, and analytics to drive engagement, conversions, and retention.The ideal candidate is detail-oriented, data-driven, and experienced in marketing automation platforms, with a passion for customer journey optimization.Responsibilities:WHAT YOU’LL DO AS A COLLEAGUECampaign Development & Execution

• Build, test, and deploy multi-channel campaigns using Braze, ensuring seamless execution across email, SMS, push, IAM, and content cards.

• Collaborate with creative and content teams to develop compelling messaging, templates, and dynamic content.

• Develop and implement automated lifecycle campaigns, triggered messaging, and personalized customer journeys.

• Ensure all campaigns adhere to brand guidelines, legal requirements, and best practices.

Segmentation & Data Management

• Develop and manage audience segmentation strategies to ensure targeted, relevant messaging.

• Leverage first-party data to create dynamic and behavior-based customer segments.

• Maintain database hygiene, ensuring data accuracy, compliance, and effective list management.

• Partner with data teams to enhance customer profiles and personalization capabilities.

Testing & Optimization

• Design and execute A/B and multivariate tests to optimize subject lines, content, send times, and messaging strategies.

• Analyze campaign performance to identify areas for improvement and inform future strategy.

• Implement iterative testing and continuous improvements to increase engagement and conversion rates.

Analytics & Reporting

• Track and measure key performance metrics, including open rates, CTRs, conversions, and revenue impact.

• Provide regular performance reports with insights and actionable recommendations.

• Monitor deliverability and troubleshoot issues to ensure optimal inbox placement and engagement.

• Collaborate with data teams to develop dashboards and reporting frameworks.

Cross-Functional Collaboration

• Work closely with product, paid media, website, and guest services teams to align messaging across touchpoints.

• Partner with creative teams to develop assets that align with campaign goals and brand voice.

• Coordinate with IT and data teams to ensure seamless integration of CRM data and marketing automation.

• Stay up-to-date on industry trends, emerging technologies, and best practices to enhance campaign effectiveness. Qualifications:

WHAT YOU’LL NEED TO BE SUCCSSSFUL

• 1-2 years hands-on experience with Braze or similar marketing automation platforms (Salesforce Marketing Cloud, Iterable, Klaviyo, etc.)
• Strong understanding of email, SMS, push, and in-app messaging best practices.
• Experience with audience segmentation, personalization, and automation workflows.
• Proficiency in analytics tools (Google Analytics, Looker, Tableau, etc.) and A/B testing methodologies.
• Basic knowledge of HTML/CSS, and Figma for email formatting is a plus.
• Education: Minimum Bachelors degree

WHAT YOU’LL RECEIVE AS A CANYON RANCH COLLEAGUE

• Use of services and facilities including the spa, fitness classes, lectures, and overnight stays at all Canyon Ranch locations nationwide.
• Generous health plan including Health, Dental and Vision after 30 days of employment
• 25 Days of personal time off (vacation/sick/federal holidays)
• Supplemental Health care options (including Accidental, Critical Illness and Hospital care)
• Employer-paid life insurance and Employee Assistance Program
• Paid Maternity leave

WORK LOCATION:Remote with preference based in East or Central U.S. time zones.#LI-DJ1 #LI-REMOTE

Salary:

Location: Fort Worth, TX

Date: Sun, 13 Apr 2025 00:18:49 GMT


Read More…