Manager, Web and Marketing Technology

Job Description

Job Ttitle: Manager, Web and Marketing Technology

Company: Panasonic


Description: Overview:Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we’ve been committed to improving peoples’ lives and making the world a better place–one customer, one business, one innovative leap at a time. Come join our journey! Responsibilities:Amber SmallwoodWhat You’ll Get To Do:Panasonic North America’s Marketing, Digital & Communications team (MD&C), is focused on Delivering Innovation, Accelerating Agility, and Empowering teams through breakthrough digital marketing strategies, platforms, and experiences designed to delight customers. Our team designs, develops, and scales the enterprise high-impact, customer-centric and personalized digital experiences so marketers can continue to build and deliver seamless customer experience across digital engagement channels.The Manager, Web and Marketing Technology will lead the strategy, development, and optimization of our marketing platforms. This role is responsible for managing our web infrastructure and marketing technology stack to enable world-class digital experiences and data-driven marketing. The ideal candidate has a strong blend of technical depth, marketing acumen, and leadership skills to drive innovation, efficiency, and performance across digital channels. The position requires working with in- and outsourced talents, managing cross-functional teams to achieve timely delivery of business-critical projects and enhancements.

• Administration and ownership of Marketing platforms
• Stakeholders and vendors relationship management
• Project budget and resource management
• Strategy and Coordination between third parties and internal teams
• Documentation, time management, and reporting
• Lead, mentor, and develop direct report(s)
• Troubleshoot and resolve issues/risks within assigned projects/platforms

Scope

• Reports to Director, Digital Marketing and Technology, Panasonic Marketing

Qualifications:What You’ll Bring:

• 7+ years of experience in Web Technology, MarTech, or digital marketing roles.
• 2+ years of experience in a management or lead capacity.
• Strong acumen of CMS platforms (e.g., Hubspot, Drupal), CRM/Marketing Automation tools (Salesforce, Marketo, HubSpot), and analytics tools (GA4, GTM).
• Experience working in B2B SaaS, e-commerce, or a tech-driven marketing environment
• Excellent written, communication, and facilitation skills, with a focus on translating business requirements into documented technical solutions
• Strong project and people management skills with experience of managing budgets and project plans/delivery roadmaps
• Familiarity with privacy regulations and marketing compliance standards

Web Management & Development

• Lead strategy, development, and continuous optimization of company websites (e.g., CMS, SEO, performance, UX/UI).
• Oversee site architecture, integrations, and deployment processes.
• Ensure websites are scalable, secure, responsive, and aligned with branding and marketing goals.
• Manage relationships with developers, designers, and third-party agencies.

Marketing Technology Oversight

• Own and manage the full marketing technology stack from CMS (and its ancillary products), CRM and MAP.
• Support MarTech evaluations, procurement, implementations, and vendor relationships.
• Ensure seamless integration between marketing systems and other business platforms (Salesforce CRM/MAP, HubSpot, Google Analytics, etc.).
• Partner with IT, security, and data teams to ensure governance, privacy, and compliance (e.g., GDPR, CCPA).
• Management of one employee (Software Developer)
• Day-to-day admin for web technology tools including Hubspot CMS, Form Assembly, OneTrust and Algolia

Strategic Initiatives

• Contribute to digital roadmap development and marketing automation strategies.
• Champion the use of modern tools and platforms to improve customer acquisition, lead generation, brand awareness and digital engagement.
• Stay informed on digital marketing trends, technologies, and best practices.

Benefits & Perks – What’s In It For You:Panasonic prioritizes total wellbeing. We offer a wide variety of benefits and programs to support your physical, emotional, financial, social, and environmental health. ​

• Competitive compensation package
• Comprehensive benefits
• Pet Insurance
• Paid Parental Care Leave
• Employee Referral Program
• Educational Assistance
• Flexible Work Program
• Volunteer time Off
• Casual Dress Code
• Total Well Being Program

We Take Opportunity Seriously:At Panasonic, we are committed to a workplace that genuinely fosters inclusion and belonging. Fairness and Honesty have been part of our core values for more than 100 years and we are proud of our diverse culture as an equal opportunity employer.The wage range of $115,000 – $125,000 is just one component of Panasonic’s total package. Actual compensation varies depending on the individual’s knowledge, skills, experience, and location. This role may be eligible for discretionary bonuses and incentives. *The minimum hourly wage for this role will be the greater of the posted range, or minimum wage for the location where the employee will be working, subject to local minimum wage requirements.​We understand that your career search may look different than others and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience. If you are actively looking or starting to explore new opportunities, send us your application!​Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or other characteristic protected by law. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation.Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S.Thank you for your interest in Panasonic.#LI-AS1

Salary: $115000 – 125000 per year

Location: Newark, NJ

Date: Tue, 12 Aug 2025 23:45:57 GMT


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