Marketing: Email Lead Strategist

Job Description

Job Ttitle: Marketing: Email Lead Strategist

Company: Axelon Services


Description: Job Description:
Position: Email Lead (Strategist)New York, NY or Bridgewater, NJ *Bridgewater preferred*Pay rate $50/hr – $58/hr on ***Required Skills/Experience:
1. 4-6 years of project management across multiple teams. Ability to meet with multiple people and fill out documentation.
2. Have to manage intake for their channel, and may be supporting multiple channels.
3. Have prior experience working in email and automation platforms – must be very knowledgeable with automation platforms.
4. Ability to multi-task and learn quickly while managing shifting priorities and deadlines.The CompanyGlobal Brand and Marketing at ***
The *** Global Brand & Marketing organization is evolving to enable our Next Horizon strategy. The organization has outlined a new vision – to be a customer-centric and data-driven growth engine that takes accountability for contributing simple yet meaningful value and building customer equity.
Global Brand and Marketing is on a journey to create a high-performing team enabled by a set of modern capabilities. This will require us to change the organization’s expectation of marketing as well as shift the Marketing focus areas.The expected outcomes of this evolution are 1) growth – marketing as an investment with predictable contribution to enterprise value, 2) efficiency/effectiveness through a data driven DNA, 3) capability maturity leading to sophisticated technical and strategic capabilities and 4) talent alignment to enable a modern, agile marketing organization that nurtures, develops, and attracts top talent.This newly created role is critical within our global marketing operations function and will work with the Director of Email and Marketing Automation to drive efficiency and effectiveness of our email marketing and marketing automation channel.Key Relationships
This role reports to the Director, Email and Marketing Automation, Global Brand and Marketing
Key stakeholders: Regional Marketing – EMEA, Asia, LATAM, Group Benefits Marketing, MIM Marketing, RIS Marketing, Regional and Business Unit Leaders, Data, Technology, and Sales, for planning, problem solving and optimizing our programs.Key Responsibilities
This role is responsible for project managing and executing on multi-channel marketing automation and email programs. Responsibilities include:

• Gather email campaign requirements across the internal *** businesses
• Manage email intake and ensure that requests meet proper requirements for build and deployment
• Project manage our B2B and B2C email and marketing automated campaigns based on business requirements from our key stakeholders
• Implement pre-defined campaign automation playbooks as a guide, work with stakeholders to execute based on business needs
• Act as a resource for advising businesses on best practices that drive engagement from our prospect and customers, based on campaign learnings globally for B2B and B2C audiences.
• Assist in leading the governance program for platform performance, data hygiene, CRM, and other app integrations.
• Monitor email campaign playbooks to ensure that they include the most up to date templates, opt-out preferences and any other changes
• Document campaign performances that include benchmarks, ROI, as well as standard delivery, open rate*** click through rates, etc.
• Collaborate with brand, corporate marketing, customer insights, product, technology, and business stakeholders to help ensure alignment between strategic priorities, business objectives, and measurable outcomes.
• Organize and project manage monthly overviews and learning sessions with our global team on what’s working well and advise on the roadmap for optimizing our programs and platforms.

Position Requirements

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• 4-6 years of experience project managing internal teams, including planning and developing campaign based on outlined playbook, leading team, monitoring progress, setting deadlines, and ensuring cross-functional stakeholder alignment.
• 4-6+ years of professional experience managing and leading multi-channel marketing automated campaigns.
• 4-6 of years of experience working with email automation tools preferred; Marketo for B2B and Salesforce Marketing Cloud or Adobe Campaign a plus.
• Proven track record of collaboration with cross functional stakeholders, business peers and team members
• Agile Marketing experience a plus.
• Excellent analytical and conceptual problem-solving skills
• Charismatic communicator and presenter
• Comfortable with ambiguity and change as it relates to a growth culture
• Self-sufficient high performer who enjoys driving the success of your team
• Experience in insurance and/or financial services a huge plus

Salary: $50 – 58 per hour

Location: Bridgewater, NJ

Date: Sun, 15 Jun 2025 01:02:08 GMT


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