Marketing Manager

Job Description

Job Ttitle: Marketing Manager

Company: ACS Air Conditioning Specialist Inc


Description: Job Title: Marketing Manager – Plumbing DivisionLocation: Hybrid/RemoteReports To: Chief Marketing Officer (CMO)Department: MarketingType: Full-Time ExemptPosition SummaryWe are seeking a results-driven Marketing Manager to support the Chief Marketing Officer in launching and growing our new plumbing division. As part of a larger , multi-state HVAC and home services organization, this role is critical in developing and executing marketing strategies that build brand awareness, drive leads, and generate revenue specifically for plumbing services and support of HVAC marketing.You’ll be responsible for crafting and managing campaigns, overseeing local market expansion, coordinating vendor partnerships, and working cross-functionally with operations and sales to ensure alignment. This is an ideal role for a hands-on marketing leader with experience in home services, strong project management skills, and a passion for building from the ground up.Key Responsibilities:Marketing Strategy & ExecutionCollaborate with the CMO to build and implement a comprehensive go-to-market plan for the plumbing division.Develops and manages marketing campaigns across digital (PPC, SEO, email, LSA), traditional (radio, mail, print), and local channels.Identify market opportunities and customer segments in new plumbing service areas.Branding & MessagingAdapt and extend the brand voice for plumbing across all platforms.Work with creative teams and vendors to develop compelling, localized assets (flyers, door hangers, truck wraps, etc.).Ensure consistency in messaging and design across plumbing-related materials.Digital & Performance MarketingOversee local Google Ads and SEO strategies specifically for plumbing.Track and report on KPIs such as cost per lead, conversion rate, and average ticket.Work with internal/external teams to improve web content and landing page performance.Lead Generation & CRMDevelop lead generation strategies and nurture flows through platforms like ServiceTitan, or similar CRMs.Collaborate with sales and call center teams to monitor lead quality and appointment set rates.Budget & Vendor ManagementManage plumbing marketing budgets in alignment with growth goals.Source, onboard, and manage vendors for media buying, direct mail, digital advertising, and printing services.Collaboration & ReportingServe as the marketing point of contact for the plumbing team, attending trade-specific meetings and aligning marketing initiatives with operational needs.Deliver regular performance reports to the CMO with insights and optimization recommendations.Qualifications

• 3-5+ years of experience in marketing, preferably in the home services industries
• Experience launching or scaling a new trade vertical (plumbing, electrical, etc.) is highly preferred
• Strong knowledge of digital marketing channels including paid search, SEO, and social
• Comfortable managing multi-channel campaigns and vendor relationships
• Excellent communication, organizational, and project management skills
• Analytical mindset with experience using marketing data to drive decisions
• Proficient in platforms like Google Ads, Google Analytics, Meta Ads, ServiceTitan, etc.
• Bachelor’s degree in Marketing, Communications, Business, or related field preferred

What We OfferCompetitive salary and performance bonusesHealth, dental, vision, and supplemental insurance options401(k) with company matchCareer development and advancement opportunitiesA collaborative, fast-paced environment with strong leadership supportJoin Us!This is an exciting opportunity to help shape and grow a new division of an already successful home services business. If you’re strategic, creative, and eager to build something impactful-we want to hear from you.Compensation details: 00 Yearly SalaryPI1113e392d70e-1207

Salary:

Location: Covington, GA

Date: Sun, 03 Aug 2025 07:27:50 GMT


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