Marketing Operations Analyst – NASB

Job Description

Job Ttitle: Marketing Operations Analyst – NASB

Company: Samsung


Description: Position SummaryWe’re searching for a Marketing Operations Analyst to our dynamic North America Service Business team (NASB) at Samsung Electronics America. This position will support our consumer business focused on our software and services that keep consumers engaged daily. Products like Samsung TV Plus, Samsung Gaming Hub, Art Store, Samsung News and Galaxy Store are bringing ‘everyday extraordinary’ to millions of consumers across the globe. This role will elevate the awareness of Samsung’s portfolio of services and shape how media, consumers, advertisers and partners perceive them.Additionally, this Ops role will support Marketing and partners across our Ads business. Samsung Ads is an advanced advertising platform where advertisers find and connect with audiences across over 100M Samsung Households around the world. Samsung Ads delivers high-quality audience targeting powered by three key components: first-party audience data at scale, world-class data science, and brand-safe cross-device ad inventory. Using our data, insights, and scale, we help advertisers reach consumers across CTV, our native apps, mobile and desktop. With Samsung Ads, advertisers can buy the way they want, reach who they need, and prove business results.We’re a CTV-centric ecosystem that’s redefining the future of advertising. Integrating the physical and digital worlds, we help brands drive business outcomes by thoughtfully reaching the consumers who have welcomed Samsung into their lives. Our quality data and pursuit of better is the fuel that drives us ever forward. And like our tech, we’re getting smarter every step of the way. We are on a mission to deliver more.We are proud to have built a world-class organization, grounded in an entrepreneurial and collaborative spirit. Working at Samsung offers one of the best environments in the industry to learn just how fast you can grow, how much you can achieve, and how good you can be. We thrive on problem-solving, breaking new ground, and enjoying every part of the journey.Role and ResponsibilitiesThe Marketing Operations Analyst plays a key role in optimizing marketing performance through data analysis, systems management, and process improvement. This role ensures that marketing campaigns are efficient, measurable, and aligned with overall business goals. The analyst supports the marketing team with actionable insights, technical tools, and streamlined workflows.Responsibilities include:

• Analyze campaign performance data to uncover trends, insights, and optimization opportunities.
• Build and maintain reporting dashboards and reports using salesforce and related tools.
• Manage marketing technology stack and ensure integrations between platforms function properly.
• Assist in lead management processes, including lead scoring, routing, and attribution.
• Support A/B testing, conversion tracking, and performance measurement strategies.
• Collaborate with cross-functional teams (sales, IT, finance) to align marketing operations with broader business initiatives.
• Maintain data cleanliness, segmentation strategies, and database health.
• Evaluate and implement new tools to improve marketing effectiveness and ROI.
• Creative thinking – discovering new opportunities and solutions for problems by looking beyond current practices and using innovative thinking.

Skills and QualificationsSkills & Qualifications:

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
• 5+ years of experience in marketing operations, marketing analytics, or related roles.
• Proficiency in marketing automation platforms, CRM systems, and sales platforms
• Strong analytical skills with experience using Excel, SQL, or BI tools (e.g., Tableau, DOMO).
• Knowledge of digital marketing metrics and funnel KPIs.
• Detail-oriented with excellent organizational and project management skills.
• Ability to communicate technical insights to non-technical
• Experience in maintaining data hygiene and building
• Ability to manage multiple projects at the same time in a fast-paced environment
• Technically capable, excellent communicator, and a desire to improve processes
• Strong understanding of the CTV and OTT landscape inclusive of vendors and players a plus.

Compensation for this role, for candidates based in Los Angeles, CA, is expected to be between $130,000 and $140,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. #LI-PC1

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

• Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application ProcessSamsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Salary: $130000 – 140000 per year

Location: New York City, NY

Date: Wed, 23 Jul 2025 22:10:25 GMT


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