Marketing Specialist

Job Description

Job Ttitle: Marketing Specialist

Company: Pelican Products


Description: SUMMARYThe Marketing Specialist will play a key role in supporting the execution of integrated marketing programs across Pelican’s B2B and B2C divisions. Working closely with cross-functional teams, this individual will help drive product launches, digital campaigns, content development, event support, and brand initiatives.This is a hands-on role ideal for someone who is detail-oriented, creative, data-driven, and passionate about brand storytelling and customer engagement.DUTIES AND RESPONSIBILITIESCampaign & Content Development

• Assist in planning, developing, and executing multi-channel marketing campaigns across digital, social, email, and traditional platforms.
• Coordinate the creation and distribution of marketing collateral, promotional materials, product sheets, presentations, and internal tools.
• Support content development for the website, blog, email, product pages, and landing pages, collaborating with internal creative teams and external partners.

Product & Brand Marketing

• Support product marketing initiatives, including launches, packaging updates, and promotional campaigns.
• Help ensure consistency in brand messaging and visual identity across all customer touchpoints.
• Coordinate the creation and distribution of partner-ready launch kits including product positioning, imagery, technical specifications, and promotional guidelines.

Event & Tradeshow Coordination

• Help with the planning and execution of trade shows, industry events, and customer-facing activations.
• Manage logistics, asset preparation, and post-event follow-up for lead generation and brand engagement.

Digital & Social Media Support

• Support social media content planning and community engagement across key platforms (LinkedIn, Instagram, Facebook, etc.).
• Collaborate with digital marketing teams to support SEO/SEM initiatives, paid media, and campaign performance tracking.

• Channel Partner Support

• Serve as the go-to marketing contact for channel partners across Commercial, Consumer, and Government segments.
• Maintain a content library of product collateral, sales tools, and brand assets for partner use.
• Provide proactive communication on new product launches, campaigns, and marketing programs.
• Support execution and tracking of co-op marketing programs, ensuring partner activities align with Pelican’s brand and messaging standards

Analytics & Reporting

• Track performance of campaigns and marketing initiatives using tools like Google Analytics, CRM reports, and dashboards.
• Assist in compiling reports and providing insights to optimize future marketing efforts.

MINIMUM QUALIFICATIONS

• 3+ yrs experience in marketing for corporate organizations with consumer presence
• Excellent written and verbal communication skills
• Collaborative mindset and a willingness to jump in and contribute across marketing functions
• Must be organized, accurate, deadline and detail oriented.

PREFERRED QUALIFICATIONS

• Bachelor’s Degree in Marketing, Communications, Business or related field

• Working proficiency of Microsoft 365, SharePoint, intranet platforms, web-content tools
• Working proficiency of Project Management Software and Content Management Systems (CMS)
• Familiarity with Adobe Creative Cloud: Photoshop, Illustrator, & InDesign
• Prior experience supporting manufacturing, operations or logistics industry clients.

ADDITIONAL INFORMATION

• Actively supports and complies with Pelican’s objectives, guidelines and commitment to Quality and Safety, with an emphasis on continual improvement.
• Must be able to interact effectively and cooperatively with employees at all levels.
• Must have the ability to complete assignments within the timeframe specified by the Manager.
• Must be flexible regarding working hours. Must be able to work evenings and weekends, with or without advanced notice.
• Must be able to operate in a fast-paced environment and handle multiple projects simultaneously.
• Emphasizes ethical leadership and decision-making to protect Pelican’s brand and reputation.
• Must be able to travel, nationally and internationally, as necessary.

PHYSICAL REQUIREMENTS AND WORKING CONDITIONS

• While performing the duties of this job, the employee will be occasionally required to execute standard physical activities within the facility areas (i.e. stand, walk, sit, use hands/fingers).
• While performing the duties of this job, the employee will be occasionally required to execute non-standard physical activities within the facility areas (i.e. climb or balance, stoop, kneel, crouch).
• Ability to lift and/or move up to 10 pounds and occasionally lift and/or move up to 20 pounds.

Salary:

Location: Torrance, CA

Date: Sat, 21 Jun 2025 22:52:09 GMT


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