Marketing Strategist

Job Description

Job Ttitle: Marketing Strategist

Company: Premier Truck Rental


Description: Are you in search of a company that resonates with your proactive spirit and entrepreneurial mindset? Your search ends here with Premier Truck Rental! Company Overview At Premier Truck Rental (PTR), we provide customized commercial fleet rentals nationwide, helping businesses get the right trucks and equipment to get the job done. Headquartered in Fort Wayne, Indiana, PTR is a family-owned company built on a foundation of integrity, innovation, and exceptional service. We serve a wide range of industriesincluding construction, utilities, and infrastructureby delivering high-quality, ready-to-work trucks and trailers tailored to each customers needs. At PTR, we dont just rent truckswe partner with our customers to drive efficiency and success on every job site. Please keep reading Not sure if you meet every requirement? Thats okay! We encourage you to apply if youre passionate, hardworking, and eager to contribute. We know that diverse perspectives and experiences make us stronger, and we want you to be part of our journey.POSITION SUMMARYThe Marketing Strategist is an innovative and analytical individual. This role involves designing and implementing marketing strategies that align with our business goals, ensuring consistent brand messaging, and driving growth through effective campaigns. This person is a forward-thinking problem solver with a passion for data-driven decision-making and creative storytelling.COMPENSATION
This position offers a competitive compensation package, benchmarked to regional market standards. It consists of a base salary pay plus the opportunity for quarterly profit sharing after one year of employment.RESPONSIBILITIESStrategy Development:

• Create and execute strategic, data-driven marketing plans that align with business objectives.
• Identify target audiences, key personas, market trends, and competitive positioning.

Campaign Management:

• Partner to develop and optimize marketing campaigns across multiple channels, including digital, print, and events.
• Monitor campaign performance metrics and make data-driven adjustments based on areas of strategic enterprise focus.

Brand Management:

• Partner to maintain consistent brand voice and visual assets across all marketing efforts.
• Collaborate with internal teams and external partners to ensure cohesive branding in all content and communications.

Market Research and Analysis:

• Conduct (and partner to coordinate) market research to understand customer needs, preferences, and behaviors within areas of strategic enterprise focus.
• Analyze industry trends and competitor strategies to identify growth opportunities.

Collaboration and Leadership:

• Work with cross-functional teams, including content creators, designers, and sales, to execute campaigns effectively.
• Present strategic plans and performance reports to key stakeholders.

Content Oversight:

• Collaborate on content creation, ensuring all deliverables align with strategic goals.
• Oversee messaging across social media, email marketing, advertising, website and other platforms.

REQUIREMENTSMUST HAVE

• Bachelors degree in marketing or related field.
• Excellent interpersonal, written, and verbal communication skills.
• Strong team player with the ability to work across multiple functional areas.
• Exceptional prioritization, multitasking, and time-management skills.
• Detail-oriented with strong organizational and problem-solving skills.
• Knowledge of A/B testing methodologies and conversion rate optimization.
• Experience working with remote teams and coordinating cross-functional projects.
• Experience working with a team of omni-channel marketers.
• While this position is primarily based in our Fort Wayne office, exceptional remote candidates within the United States will be considered in Central or Mountain Time Zones.

NICE TO HAVE

• Experience in a marketing agency or corporate/marketing communications department.
• Proficiency in Pardot, Google Suite, and social media platforms.
• Experience in B2B marketing and account-based marketing strategies.
• Experience in SEO, SEM and/or keyword research.
• Experience with B2B inbound marketing campaigns.
• Experience in reporting and analysis of campaigns.
• Familiarity with ERP systems and CRM tools.

EMPLOYEE BENEFITSWellness & Fitness: Take advantage of our on-site CrossFit-style gym, featuring a full-time personal trainer dedicated to helping you reach your fitness goals. Whether you’re into group classes, virtual personal training, personalized workout plans, or nutrition coaching, weve got you covered!Exclusive Employee Perks: PTR Swag & a Uniform/Boot Allowance, On-site Micro-Markets stocked with snacks & essentials, discounts on phone plans, supplier vehicles, mobile detailing, tools, & equipmentand much more!Profit SharingYour Success, rewarded: At PTR, we believe in sharing success. Our Profit-Sharing Program allows you to earn quarterly financial rewards based on company performance. When PTR wins, you win!Comprehensive BenefitsStarting Day One:Premium healthcare coverage (medical, dental, vision, mental health & virtual healthcare)
401(k) matching & long-term financial planning
Paid time off that lets you recharge
Life, accidental death, and disability coverage
Ongoing learning & development opportunitiesTraining, Growth & RecognitionWe partner with Predictive Index to better understand your strengths, ensuring tailored coaching, structured training, and career development. Performance and attitude evaluations every 6 months keep you on track for growth.Culture & ConnectionMore Than Just a JobAt PTR, we dont just build relationships with our customerswe build them with each other. Our tech-forward, highly collaborative culture is rooted in our core values. Connect and engage through:
PTR Field Days & Team Events
The Extra Mile Recognition Program
PTR Text Alerts & Open CommunicationPremier Truck Rental Is an Equal Opportunity EmployerWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.If you need support or accommodation due to a disability, contact us at were here to help.PI4a207e0f2f23-7045

Salary:

Location: Fort Wayne, IN

Date: Sun, 15 Jun 2025 07:04:19 GMT


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