Product Marketing Manager, Social Advertising

Job Description

Job Ttitle: Product Marketing Manager, Social Advertising

Company: Amazon


Description: DESCRIPTIONDo you have a passion for social media? Do you have experience driving enterprise value using social channels? Do you want to work in an action-packed field filled with the opportunity to build something from scratch and define success in un-charted territory? Amazon’s Global Marketing Team is looking for a seasoned marketer to join our Social Advertising team to help build our growing traffic channel. The Social Advertising team is focused on leveraging all viable social media advertising platforms to grow Amazon businesses. The team is looking for top notch marketers who can create and define successful product marketing strategies, execute a set of well-structured tests, roll out successful campaigns, and optimize performance over time against a clear set of performance goals.To be successful in this role you will need to both see the big picture and be able and willing to execute rapidly. You will understand both the art and science of online marketing and have proven experience setting up structured marketing tests and analyzing results for actionable insights. You will have proven success in driving substantial results, ideally in B2C branding, customer acquisition, lead generation and/or revenue generation, specifically utilizing large scale social advertising programs. You will be comfortable working with complex challenges, appreciate white space and autonomy, and understand the value of a rapid test and learn approach. You will be savvy about how to leverage large data sets to create sophisticated advertising programs. You’ll have a global mindset, and be equally comfortable working with marketers, product managers, engineers, and teams ranging from finance to analytics.Key job responsibilities
– Work cross-functionally with engineering to develop new automated programs from end to end.
– Oversee the daily operations of global advertising programs
– Define experimental frameworks and optimize campaign set ups for driving meaningful insights.
– Define the metrics and processes needed to standardize the management of advertising campaigns
– Work directly with social networks to understand platforms capabilities and explore marketing campaigns
– Design and carry out well-structured experiments (including tracking, measuring, and reporting)
– Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunitiesBASIC QUALIFICATIONS– 4+ years of professional non-internship marketing experience
– Experience using data and metrics to drive improvements
– Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
– Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
– Experience managing and measuring marketing performance in various channels
– Bachelor’s DegreePREFERRED QUALIFICATIONS– Experience managing external partners to develop marketing programs
– Experience presenting ideas to various levels of an organization to gain support for initiatives
– 2+ years of hands-on social media advertising experience and proficiency in ad platforms such as Meta Ads ManagerAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit . This position will remain posted until filled. Applicants should apply via our internal or external career site.

Salary: $98200 per year

Location: Seattle, WA

Date: Wed, 16 Apr 2025 06:59:25 GMT


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