Senior Analyst, Marketing Planning and Strategy – SEO

Job Description

Job Ttitle: Senior Analyst, Marketing Planning and Strategy – SEO

Company: Walmart


Description: Position Summary…What you’ll do…Job Summary:We are seeking a seasoned Senior SEO Analyst to join our Marketing team, responsible for maintaining and optimizing SEO for the Spark Driver website, landing page campaigns, and blog posts. The ideal candidate will have a strong understanding of technical SEO, excellent communication skills, and the ability to manage multiple projects simultaneously. If you have a passion for SEO and are looking for a new challenge, we encourage you to apply.Responsibilities:

• Develop and implement comprehensive SEO strategies to improve website rankings and drive organic traffic.
• Collaborate with the Communications team to create SEO landing pages and blog posts targeting specific audiences.
• Monitor and report on SEO analytics to track SEO performance and make data-driven decisions.
• Prepare monthly and quarterly marketing reports, including an expanded keyword list to track competitors and monitor progress.
• Stay up-to-date with the latest SEO trends, algorithms, and best practices to continuously improve SEO strategies.
• Conduct technical SEO audits to identify and fix website issues impacting search engine rankings.
• Optimize website architecture and structure to improve crawlability and indexability.
• Develop and maintain relationships with stakeholders and SEO vendors.

Requirements:

• Bachelor’s degree in Marketing, Communications, Computer Science, or related field, OR equivalent work experience.
• 5+ years of experience in SEO, with a focus on technical SEO and content optimization.
• 3+ years of experience in local SEO and multilingual sites, particularly in the Spanish language, is preferred.
• Strong understanding of technical SEO, including site architecture, HTML, CSS, and JavaScript.
• Strong understanding of search engine algorithms and ranking factors.
• Proficient in using SEO analytics tools such as Google Analytics or Adobe Analytics, BrightEdge, SEOClarity, Google Search Console, Ahrefs, SEMrush, and Moz.
• Experience with content management systems (CMS) such as WordPress and Drupal.
• Strong analytical and problem-solving skills.
• Excellent communication and project management skills.
• Ability to work in a fast-paced environment and prioritize multiple projects simultaneously.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.‎‎‎ You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.‎For information about PTO, see .‎‎ Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam’s Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.‎ Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.‎For information about benefits and eligibility, see .‎ The annual salary range for this position is $70,000.00-$130,000.00‎ Additional compensation includes annual or quarterly performance bonuses.‎ Additional compensation for certain positions may also include:‎‎ – Stock‎‎Minimum Qualifications…Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Bachelor’s degree in business or related area OR 2 years’ experience in business or related area.Preferred Qualifications…Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Primary Location…702 Sw 8Th St, Bentonville, AR 72716, United States of America

Salary: $70000 – 130000 per year

Location: Bentonville, AR

Date: Thu, 03 Jul 2025 02:23:20 GMT


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