Senior Manager, Web Strategy & Optimization (CRO)

Job Description

Job Ttitle: Senior Manager, Web Strategy & Optimization (CRO)

Company: SolarWinds


Description: About the RoleSolarWinds is seeking a strategic and results-driven Senior Manager of Web Strategy & Optimization to lead the evolution of our web properties into high-performing, revenue-generating assets. This role will champion the broader web vision while managing the tactical CRO roadmap, ensuring that every element of the site, from homepage to landing pages, works harmoniously to drive engagement, conversions, and business growth.You will play a key role in shaping the user journey, improving site experience, and implementing web best practices across teams. This role requires close partnership with marketing, UX/UI, RevOps, content, and development stakeholders to scale impact across SolarWinds’ digital ecosystem.Key Responsibilities

• Lead and execute a comprehensive web strategy that improves user engagement, increases conversion rates, and drives measurable revenue impact.
• Drive a structured CRO program, maintaining a robust testing roadmap and delivering measurable improvements.
• Align web initiatives with marketing, product, and revenue goals through close cross-functional collaboration.
• Champion personalization efforts and optimize user journeys based on audience segments and behavioral data.
• Guide continuous improvements in site UX, content structure, and performance tracking in partnership with UX, content, and analytics teams.
• Establish scalable processes for testing, governance, and reporting to ensure consistent, high-impact execution.

Qualifications

• 6+ years of experience in CRO or web strategy; 2+ years in a leadership role.
• Deep understanding of how websites contribute to funnel performance, customer engagement, and revenue growth.
• Proven track record of running structured CRO and personalization programs at scale.
• Familiarity with web analytics (GA4), experimentation tools (e.g., Optimizely, VWO), and content management systems.
• Strong communication and stakeholder management skills, with an ability to align cross-functional teams around shared goals.
• Experience collaborating with UX designers, developers, and RevOps teams.
• Highly organized, analytical, and detail-oriented with a bias toward action.
• B2B SaaS experience strongly preferred.

Salary:

Location: Austin, TX

Date: Wed, 14 May 2025 07:55:16 GMT


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